In previous modules, we discussed knowing who an audience is in terms of the people who physically make up an audience and some of the best ways to reach them. Another important factor when considering your audience is determining what they need from your communication. For this discussion, you will consider one of the audiences listed in the scenario for the Module Five short paper on determining audience needs. Choose one of the following audiences:
- Research and development (R&D)
- Manufacturing
- Sales and marketing
- Technical support
- Finance/accounting
- Human resources
- Customers
- Distribution partners
- Component suppliers
- Subcontractors
Part 1: Respond to the following:
- Which audience did you choose?
- Complete a brief demographic analysis; answer at least three audience analysis questions for this audience. Explain how you came to these conclusions.
- Complete a brief disposition analysis; answer at least three audience analysis questions for this audience. Explain how you came to these conclusions.
- Complete a brief knowledge analysis; answer at least two audience analysis questions for this audience. Explain how you came to these conclusions. Use the questions in Article: Audience Analysis (http://faculty.washington.edu/ezent/aaaa.htm)
to guide your discussion.
Part 2:compare and contrast your findings to theirs in order to gain a deeper understanding of audience needs analysis.
Ref:
http://faculty.washington.edu/ezent/aaaa.htm
https://www.prismnet.com/~hcexres/textbook/aud.html
