Relevance has always been the challenge of the advertising industry. Summarize Kristi Rogers’ assessment of the advertising industry in her TED Talk, “Where Are Our Digital Ads Really Going?” located in the Topic 5 Resources. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? Is it ethical to collect so much information on consumers through digital media? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?
