Assignment 1 – 15%
Due: Week 7
Submission: Drop box
Weight: 15%
Type: Individual
Length: Approximately 3-4 pages (excluding cover and bibliography pages).
Marks would be deducted if you go over 4 pages)
(See rubric below)
Instructions:
Media Socialization Assignment 15%
Here is a link to two documentaries below for your viewing. Each documentary
discusses the way that media (in conjunction with our other socialization agents)
actively work to socialize our ideas about masculinity and femininity.
In this paper you are required to write a reflection on the ideas presented.
1. The Mask You Live In:
2. Killing Us Softly 4 – Advertising’s Image of Women:
Bothe videos can be found in SLATE (in Content, click on the Assessment folder, then
open Assignments, then Assignment 1
Reflect on both films using the following questions as your guide No more than 4 pages
(excluding cover and bibliography pages)
According to your socialization lecture, how are we socialized into behaviours? What
does it mean in our society to be masculine or feminine? How does media work to
socialize these ides? Do you think media reflects or creates ideas surrounding
masculinity and femininity? Why is this type of socialization problematic? or even
dangerous in some circumstances? What are some of the differences in how
masculinity and femininity are portrayed based on race?
Lastly, reflect on your own gender socialization. Do you fall into these ideas of
masculine or feminine? How were you socialized into your gender? Provide examples.
Answer the following questions.
1. How are women portrayed as objects in magazine advertising? What are some
common stereotypes of women that are used in the media? (3 marks)
2. What are some of the potential effects (physical, emotional, mental) on girls and
women of trying to live up to our culture’s ideal image of beauty and femininity? (3
marks)
3. What stories do the media tell us about men and masculinity? According to the
media, what does it mean to be a man? (3 marks)
4. What impact does advertising have on the way that women are treated in society by
both men and women? (3 marks)
Grading Outline 30 marks
1. Introduction explaining the films 5 marks
2. Discussion of socialization agents and their importance in shaping humans. Link
the films to this discussion 5 marks
3. Arguments put forward by both films about masculinity and femininity 5 marks
4. Problematize (Critique) the notions of masculinity and femininity we are taught in
our society (use questions above as a guideline). 5 marks
5. How does your own gender socialization of masculinity or femininity align with
what you’ve seen in the films? Reflect on your own gender socialization 5 marks
6. Conclusion wrapping up and reflecting on paper 2.5 marks
7. Formatting 2.5 marks
Formatting Instructions
– You should number the questions and use full sentences when answering, not
point form.
– All responses should be double-spaced. The font used should be Arial or Times
New Roman or something similar; font size 12pt will be used.
– Margins should be at least 1inch on all sides.
– APA citation style should be used to reference any outside resources that are
used in responses, as per Sheridan College’s Academic Integrity Policy.
– Approximately 3-4 pages (excluding cover and bibliography pages). Marks
would be deducted if you go over 4 pages)
Rubric
Questions Exceeding Meeting Approaching Insufficient Grade
How are women
portrayed as objects in
magazine advertising?
What are some
common stereotypes
of women that are
used in the media?
An excellent
attempt is made to
answer the
questions.
The questions are
answered clearly
and thoroughly.
(2.5 – 3 marks)
A good attempt is
made to answer the
questions.
An effort is made to
respond clearly and
thoroughly.
(1.5 – 2 marks)
Little to no effort is
made
Answers lack
clarity, detail,
relevance, and (or)
accuracy
(.5 – 1 marks)
No attempt is
made to answer
the question(s)
(0 marks)
What are some of the
potential effects
(physical, emotional,
mental) on girls and
women of trying to live
up to our culture’s
ideal image of beauty
and femininity?
An excellent
attempt is made to
answer the
question.
The question is
answered clearly
and thoroughly.
(2.5 – 3 marks)
A good attempt is
made to answer the
question.
An effort is made to
respond clearly and
thoroughly.
(1.5 – 2 marks)
Little to no effort is
made
Answers lack
clarity, detail,
relevance, and (or)
accuracy
(.5 – 1 marks)
No attempt is
made to answer
the question(s)
(0 marks)
What stories do the
media tell us about
men and masculinity?
According to the
media, what does it
mean to be a man?
An excellent
attempt is made to
answer the
questions.
The questions are
answered clearly
and thoroughly.
(2.5 – 3 marks)
A good attempt is
made to answer the
question.
An effort is made to
respond clearly and
thoroughly.
(1.5 – 2 marks)
Little to no effort is
made
Answers lack
clarity, detail,
relevance, and (or)
accuracy
(.5 – 1 marks)
No attempt is
made to answer
the question(s)
(0 marks)
What impact does
advertising have on
the way that women
are treated in society
by both men and
women?
An excellent
attempt is made to
answer the
question.
The question is
answered clearly
and thoroughly.
(2.5 – 3 marks)
A good attempt is
made to answer the
question.
An effort is made to
respond clearly and
thoroughly.
(1.5 – 2 marks)
Little to no effort is
made
Answers lack
clarity, detail,
relevance, and (or)
accuracy
(.5 – 1 marks)
No attempt is
made to answer
the question(s)
(0 marks)
TOTAL ____ / 30
