- McDonald’s operates globally. Visit the company’s websites and also search for other resources and perform a SWOT analysis on the company’s internal factors (so, just the strengths and weaknesses for now). Important: Do not search for or use an already-performed SWOT analysis. The point of the assignment is for you to think about and analyze the company. Your response must include at least one reference about the company. Post a response to Discussion Topic by Sunday midnight East Coast US time. Websites: