Assignment– Making the appropriate typeface selection
The purpose of this assignment is for you to understand how type is selected and its
functions throughout a given design.
For each of the words listed below in bold-italic (for example St Jude University, The
Youth & Family Center, etc…), you have to choose the appropriate typeface. Using
InDesign, set them in the typeface that best resonates with the nature of the
organization or topic.
For each task, you need to indicate the typeface, styling, or attribute, color, and size
(the size you would use if you had to present this work to your client). Thus,
identifying the six aspects of type for each typeface selection. Then, briefly explain
your selections/choices.
● The typeface for the logo for St. Jude University, a Catholic university
that’s been around since 1920.
● The typeface for the logo for The Miami-Dade Educational Center, a
local community center providing workshops and training for adults.
● The typeface for the HEADLINES AND/OR SUBHEADS for a brochure for
a spa, “Skin Treatment” (headline) – Deep cleansing facial
(sub-headline).
● The typeface for the body copy of a book, “The life of Marie Antoinette”
● The typeface for the invitation to a little girl’s birthday party, Jenna is
turning 5! Let’s celebrate!
Each bulleted task above is worth 3 points. These items will be graded for
completeness, the accuracy of the role each attribute is assigned, the accuracy of
the type in reflecting these roles, appropriate readability/mood of the type used.
This assignment should be done in InDesign. You must submit both InDesign
and PDF files. Before submitting, please review the instructions and the rubric. If
you have any questions or need clarification, please email me.
Example:
Rubric
Typography Assignment Rubric
Criteria Ratings Pt
s
This
criterion
is linked
to a
Learning
Outcome
Task 1:
St Jude
Universit
y
3 pts
Proficient
Indicated the
typeface,
styling,
attribute,
color, and
size.
Provided a
clear and
accurate
explanation
justifying the
font selected;
correctly
described the
six aspects of
type.
2 pts
Competent
Indicated the
typeface, styling,
attribute, color, and
size. Provided an
unclear or
incomplete
explanation/justificat
ion of the font
selected;
incomplete
description the six
aspects of type.
1 pts
Novice
Partially
indicated the
typeface,
styling,
attribute,
color, and
size. Did not
follow
instructions
or failed to
answer the
appropriate
requirements
of the
assignment.
3
pt
s
This
criterion
is linked
to a
Learning
Outcome
Task 2:
The
Miami-D
ade
Educatio
nal
Center
3 pts
Proficie
nt
Indicate
d the
typeface
, styling,
attribute,
color,
and
size.
Provided
a clear
and
accurate
explanat
2 pts
Competent
Indicated the
typeface,
styling,
attribute,
color, and
size.
Provided an
unclear or
incomplete
explanation/j
ustification of
the font
selected;
incomplete
1 pts
Novice
Partially
indicated
the
typeface
, styling,
attribute,
color,
and size.
Did not
follow
instructio
ns or
failed to
answer
3
pt
s
io
n
j
u
s
tifyin
g
t
h
e
fo
n
t
s
ele
c
t
e
d ;correctly describe d the six aspects of type. d
e
s
c
rip
tio
n
t
h
e
six
a
s
p
e
c
t
s
o
f
t
y
p
e. t
h
e
a
p
p
r
o
p
ri ate requirem ents of the assignm ent.
This
criterion
is linked
to
a
Learning
Outcome Task 3:
The life
of Marie
Antoinet
te
3
p
t
s
P
r
o
f
i
c
i
e
n
t Indic ated the typef ace, stylin g, attrib ute, color, and size. Provi ded aclear and accur ate expla natio njustif ying the font selec ted; corre ctly descr
2
p
t
s
C
o
m
p
e
t
e
n
t Indic
a
t
e
d
t
h
e
t
y
p
e
f
a
c
e , styling, attribute, color, and size. Provided anunclear or incomple teexplanati on/justifi cation of the font selected; incomple tedescripti on the six aspects of type. 1
p
t
s
N
o
v
i
c
ePa
r
ti ally indic ated the typef ace, stylin g, attrib ute, color, and size. Did not follo winstru ction s or failed toansw er the appr opria terequi reme
3
pt s
ib
e
d
t
h
e
six asp
e
c
t
s
o
f
t
y
p
e. n
t
s
o
f
t
h
e
a
s
sig
n
m
e
n
t.
This
criterion
is linked
to
a
Learning
Outcome Task 4:
Spa
(headlin e &
subhead
line)
3p
t
sP
r
o
f
i
c
i
e
n
tIndic at edthetyp ef ace, sty ling, att ribut e, col or, andsiz e. Pr ovi dedacle ar
2
p
t
s
C
o
m
p
e
t
e
n
t Indic ated the typef ace, stylin g, attrib ute, color, and size. Provi ded anuncle ar or inco mplet eexpla natio n/just ificati on of the font selec ted; inco mplet edescr iption
1p
t
sN
o
v
i
c
eP
a
r
tia llyind ica ted the typ efa ce, sty ling, att ribute ,col or, andsiz e. Di dnot foll owins tructi on
3
pt s
an
d
ac
cu
rat
e
ex
pla
na
tio
n
jus
tify
ing
th
e
fo
nt
sel
ect
ed
;
co
rre
ctl
y
de
scr
ibe
d
th
e
six
as
pe
cts
of
typ
e.
the
six
aspe
cts of
type.
s
or
fail
ed
to
an
sw
er
the
ap
pr
op
riat
e
re
qui
re
me
nts
of
the
as
sig
nm
ent
.
This
criterion
is linked
to
a
Learning
Outcome Task 5:
Jenna is
five
3ptsProficientIndicatedthetypeface,styling,attribu
2p
t
sC
ompetent Ind ica ted the typ efa ce, sty ling, att ribute ,col or, andsiz e. Pr ovi dedanuncle ar or inc omple teexpla nat ion /justif
1ptsNovicePartiallyindicatedthetypeface,styling,att
3
pt s
te,color,andsize.Providedaclearandaccurateexplanation ic
a
tionof the fon tsel ect ed; inc omple tedescr ipti onthe six aspects of typ e. ribute,color,andsize.Didnotfollowinstructionsorfailedtoa
justifyingthefontselected;correctlydescribedthesixaspe
nswertheappropriaterequirementsoftheassignment.
c
t
s
o
f
t
y
p
e
.
Total Points: 15
