Week 8 Business-Level and Corporate-Level Strategies

Student’s Full Name

Strayer University

BUS499 Business Administration Capstone

Professor’s Name

Date

(Note: This assignment should be 4-6 pages not including the title or source pages. The headings for each section are provided below as well as tips for success. Delete the content provided and replace it with your own content. Refer to your assignment instructions, Assignment Formatting Tips PDF, and the scoring guide (rubric) for specific details as you complete your paper. Always follow Strayer Writing Standards. Delete this text.)

Write an introduction paragraph. No more than 6 sentences. No direct quotes. (Replace this text with your text which will be in black font.)

Business-Level Strategies

(This is Step 1 of the assignment. You are asked to assess the one business-level strategy you believe to be most appropriate for the selected corporation’s long-term success and to support your position with specific evidence. [Hint: See Figure 4.1 in the textbook.] For background, research and explain the industry in which your selected corporation operates. Your response here should demonstrate that you understand the key concepts regarding the selected business-level strategy and can apply them to a real-world corporation. Be sure to support your assessment with specific and relevant evidence. In this section, you could research and identify the core competencies your chosen firm uses to implement its business-level strategies and discuss their effectiveness. You could also demonstrate from your research how the firm uses its core competencies to create and sell its products or services in the marketplace. Consider the actions & choices your firm has made to compete in individual product markets. Review Chapters 4-9 for specifics on business-level strategies. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section. Delete this text)

Corporate-Level Strategies

(This is Step 2 of the assignment. You are asked to assess the one corporate-level strategy you believe to be most appropriate for the selected corporation’s long-term success and to support your position with specific evidence. [Hint: See Chapter 6 in the textbook.] For background, research and explain the industry in which your selected corporation operates. Your response here should demonstrate that you understand the key concepts regarding the selected corporate-level strategy and can apply them to a real-world corporation. Be sure to support your assessment with specific and relevant evidence. Your response should clearly identify the one corporate-level strategy from the textbook that you think is most important to the corporation’s long-term success. Your response must also include a clearly stated and justified judgment on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation’s corporate-level strategy. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section. Delete this text)

Competitive Environment Analysis

(This is Step 3 of the assignment. You are asked to analyze the competitive environment to determine the corporation’s most significant competitor. Include a comparison of the business and corporate-level strategies for both corporations – your selected corporation [refer back to Steps 1 and 2] and the competitor. This will require research outside the course material. Compare their strategies at the business and corporate levels. [Hint: read chapters 1 – 10 in the course textbook, as they provide a solid background for this section. Review the Week 1 – 8 Readings under “Learn” in Blackboard for supporting content.] Delete this text)

Competitive Environment Conclusion

(This is a continuation of Step 3 of the assignment. You are asked to use your analysis of the competitive environment to conclude which corporation (your selected corporation or its competitor) is most likely to be successful in the long term. You must support your determination with at least three pieces of evidence. Be sure to consider the business-level and corporate-level strategies for both corporations. This requires a thorough competitive analysis. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section. Delete this text)

Market Cycles

(This is Step 4 of the assignment. You are asked to determine whether your selected corporation or its most significant competitor would differ in slow-cycle and fast-cycle markets. You must support your position with specific evidence. It would be a good idea to briefly explain the slow-cycle and fast-cycle markets from the textbook (cite your sources) as a short introduction to your determination. [Hint: read Chapter 5 in the course textbook.] Remember, each section of your paper requires a thorough response demonstrating your understanding of the course’s key concepts and your ability to apply them to a real-world corporation. Delete this text)

Sources

1. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Cengage Learning.

2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)

3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)

(Add entries if needed and be sure to apply Strayer Writing Standards (SWS). Delete this text.)