BUS4101 Week 2 Discussion $8.00
Discussion
The discussion assignment provides a forum for discussing relevant topics for this week based on the course competencies covered.
For this assignment, make sure you post your initial response to the Discussion Area by the due date assigned.
To support your work, use your course and text readings and also use outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Complete your participation for this assignment by the end of the week.
Customer Satisfaction
Satisfying the customers of an organization is a requirement for business success. Therefore, customer perceptions matter when trying to decide what products and services the organization will offer. From time to time, improvements to products or services will be needed. In order for an organization to improve, changes must be made, either in terms of the way activities are accomplished or in the nature of the activities being done.
In your exploration of these concepts, respond to the following:
- What element of establishing an organizational strategy might lead an organization to need to implement changes?
- How would you determine what needs to be changed in an organization?
- If customers’ wants and needs are to be incorporated into the planning for change within the organization, what tools or strategies might be used to make sure that the “voice of the customer” is heard in making such plans for change?
- Which is your preferred brand or company with which you are highly satisfied? Which are the attributes of the company or brand that have made you its loyal follower or advocate? Which main attribute of the brand or company, if lost, would force you to switch to another brand?
Justify your answers using examples and reasoning. Comment on the postings of at least two peers and state whether you agree or disagree with their views.
