Due Date: 11:59 pm EST Sunday of Unit 6
Points: 100
Overview:
This case traces the development of 3M’s innovative and global culture from its early
days through 2018. The main focus of the case is on the evolution of culture at 3M, and
how this culture drove their global strategy through a continual stream of product
innovations that have taken the company into a large number of different industries. The
case also looks at how management deliberately institutionalized the emerging culture
at 3M by creating rules and procedures that provided opportunities for, and rewarded,
innovative risk taking.
Instructions:
You will need to review the case study in your textbook (Case 19), the weekly readings,
and outside research, then answer the following questions utilizing topics covered in
chapters 9 and 10.
• How was the culture of entrepreneurship and innovation nurtured at 3M from the
era of McKnight through to that of DeSimone? How has entrepreneurship been
institutionalized within the company?
• What were the strengths of the organization and culture of 3M during the
McKnight to DeSimone era? What were the potential weaknesses?
• Over their existence, 3M has utilized both related and unrelated diversification.
Please provide an example of each in relation to 3M. How did each type of
diversification work out for the company?
• Utilizing different examples than in question 3, what has 3M done right with their
diversification? What have they done incorrectly? Why?
Requirements:
• Submit a two-three page Word document covering the elements of the
assignment.
• Develop a clear introduction, body, and conclusion. Use paragraph format and
transitions.
• Focus on the quality of writing and content.
BUS411 – Business Policy
Seminar
3M: The Innovation Engine – Case 19
• Use elements of APA formatting (title, references, and in-text citations). Abstract
is not required. The title page, reference page, and appendices are excluded in
page length requirement.
• Research and cite at least two academic sources in APA format.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.
Evaluation Rubric for SpaceX Assignment
CRITERIA Deficient Needs
Improvement
Proficient Exemplary
0-11 points 12-15 points 16-17 points 18-20 points
Introduction Unclear or
incomplete.
Introduction
with a partially
developed
thesis.
Introduction
with a mostly
developed
thesis.
Clear, welldeveloped,
introduction
and thesis.
0-17 points 18-23 points 24-26 points 27-30 points
Supporting
Evidence/
Analysis
Lacks specific,
credible, and
relevant
support.
Development
of
position/argum
ent is
inadequate or
missing.
Not adequately
supported with
a limited
spectrum of
specific,
credible, and
relevant
evidence.
Development
of
position/argum
ent is
somewhat
thoughtful and
persuasive but
lacks detail.
Adequately
supported with
a limited
spectrum of
specific,
credible, and
relevant
evidence.
Development
of
position/argum
ent is
thoughtful and
persuasive but
lacks some
detail.
Well-supported
with a broad
spectrum of
specific,
credible, and
relevant
evidence.
Position/argum
ent is welldeveloped,
very thoughtful,
and
persuasive.
0-11 points 12-15 points 16-17 points 18-20 points
Conclusion Conclusion not
included.
Some attempt
at a
conclusion, but
it is not well
written.
Good attempt
at a
conclusion, but
more
development
needed.
Well written
and fully
developed
conclusion.
0-8 points 9-11 points 12-13 points 14-15 points
Clear and
Professional
Writing
Writing is
frequently
difficult to
understand
because of
several errors
in grammar,
punctuation,
and spelling.
Word choice
Writing is
somewhat
difficult to
understand
with errors in
punctuation,
spelling, and
grammar.
Appropriate
word choice is
Writing is easy
to understand
despite minor
errors in
punctuation,
spelling, and
grammar.
Appropriate
word choice is
used for an
Writing is free
of almost all
punctuation,
spelling, and
grammar
errors.
Appropriate
word choice is
used for an
academic
is sometimes
inappropriate
for an
academic
setting.
Sentence
structure is
unclear.
somewhat
used for an
academic
setting.
Sentence
structure is
somewhat
clear.
academic
setting.
Sentence
structure is
mostly clear.
setting.
Sentence
structure is
clear.
0-8 points 9-11 points 12-13 points 14-15 points
APA
Formatting
and
References
Paper has no
APA
formatting, or
paper has an
APA title, but
no references
or in-text
citations.
No academic
references
present or
reference
formatting has
significant
errors.
Paper lacks
multiple
elements of
APA (title,
references, or
in-text
citations).
One academic
reference
present but
errors in
formatting.
Paper lacks
one element of
APA (title,
references, or
in-text
citations).
Two academic
references
present but
may have a
few errors in
formatting.
Paper has all
elements of
APA formatting
(title,
references,
and in-text
citations).
Two or more
academic
references are
present and
formatted
properly.
