Select a fictional sports team, sports organization, or athletic department. You can select any level you desire (youth, high school, college, or professional). Develop a comprehensive “Business Plan” which must be detailed, specific, realistic, and demonstrate accuracy in terms of content developed
- Title (include your name as well as organization’s/program’s name)
- Table of Contents (identify each slide’s title to inform audience of information to be discussed during presentation)
- Company/Program Conceptual Description (include historical development of organization/program, organization’s/program’s location)
- Executive Summary (identify organization’s/program’s product and services, marketing strategies, management team – organizational chart, financial status and need)
- Mission Statement (provide statement of organization’s/program’s of philosophy, future vision, and major operational goal)
- Long-Term Goals (3-4 goals which may be accomplished within 5-8 years)
- Short-Term Goals (3-4 goals which may be accomplished within 1-4 years)
- SWOT Analysis (analyze organization’s/program’s Strengths, Weaknesses, Threats, and Opportunities)
- Human Resources Plan (identify hiring procedures, staffing requirements, disciplinary/separation, compensation/benefits, employee training)
- Marketing Plan (discuss Marketing Mix — Product, Price, Place, and Promotion concerning organization’s/program’s business operations)
- References
