All reports should contain the following elements, in whatever order you decide to include them: – Executive summary
– Statement of project scope or problem, and issue analysis
– External analyses
o General environment /PESTEL
o Industry analyses
o Competitive dynamics
o Cooperative dynamics
– Internal analyses
o Stakeholder map
o Performance (multiple measures)
o Capabilities and core competencies
o Strategies
o Corporate governance
– Diagnostics
o Implementation
o SWOT
– Alternatives
– Recommendations
