Capsim Report

Individual report: “Global DNA Report”

The report should be between 6 and 8 pages long. The Individual Global DNA report will be submitted on Turnitin, Deadline 17 July 2022, 23.59 CET.

Individual Report Structure:

1. Description of the decisions taken during the 6 rounds by department including relevant figures and pictures:
   1. R&D: Products, International Markets
   2. MARKETING: Comment 4Ps’ Porter, segments, source of competitive advantage, etc. Consider their product line from a “consumer reports” standpoint.
      1. Which strategy were applied for this product? Identify the main characteristics.
      2. Was it consistent or not?

• Was it in line with chosen segment?

1. PRODUCTION: Comment your Plants, Outsourcing strategy
2. FINANCE: Comment your P&L, Balance Sheet, Financial Ratios. Insert Round 8 Annual Report: Reportà Industry Reportà Annual Report.

2. Success Measures:
   1. What could have been done differently?
   2. What went right or wrong?
   3. Comments on the successes achieved and the major areas for improvement. Insert Figures: ReportsàDebrief ReportsàSuccess MeasuresàWeighted Relative

3. Major Conclusion. Describe your major key success factors, lessons learned, and experiences gained during the 8 rounds process.

4. Feedback on Global DNA’s experience. What did it bring you collectively and individually?