Case 4
Uber: Competing as Market Leader in the US versus Being a Distant Second in China
Each case will have several key issues faced by a firm or a manager that are relevant to the nature of the business. You will need to give us a synopsis of the case and the challenges it presents. You can then discuss what they did right or wrong and or how you would proceed to solve the issues.
Ability to paint the picture of the case. Analysis of the case and what the did good or bad? What do you suggest they do moving forward? Or what they should have done if you could turn back time.
