Your paper should include a summary of the company’s external environment, the company’s current strategy, its industry position as well as the key issues it faces. Finally, your group should recommend a course of action to address these issues. The purpose of this assignment is for you to apply the course materials to accompany of interest to you. In particular, your paper should be structured as follows: Part I: Introduce the company, the industry and the competitive environment in which it operates. Make sure to include: – A brief description of the firm under examination- A brief description of the firm’s major rivals- A breakdown of market share in the industry- A summary of the 10 external forces that are currently impacting the industry (talk about Porter’s 5 forces and the macroenvironmental forces here). Be sure to characterize each of these forces as representing an opportunity or a threat.- A summary of what you consider are the firm’s major strengths and weaknesses and why you believe this is so.Part II: Identification of the firm’s current (or previous) strategic position and the proposed (or current)strategic decision in light of the competitive environment and firm strengths and weaknesses- Discuss what the firm is currently doing with regard to the issue and apply course concepts in evaluating the appropriateness of their current strategy. In analyzing this, you should relate their current strategy to the competitive environment and firm strengths and weaknesses that were discussed in Part I.- A similar analysis should be done when analyzing the proposed strategic move. That is, discuss how this move does or does not take advantage of opportunities in the environment and/or capitalize on firm strengths. Be sure and highlight any known drawbacks of the proposed strategy and discuss their applicability in the case of this company. Part III: Evaluation and recommendations- Summarize your assessment of the proposed change and offer at least 2 additional possibilities that the firm might pursue. – Discuss the pros and cons of these additional possibilities- Recommend a final course of action
