2022/2023- Semester 1
Supply Chain Management
THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA
BACHELOR’S DEGREE COURSEWORK
SEMESTER I – DECEMBER 2022
PROGRAMME: BUSINESS ADMINISTRATION
COURSE NAME: SUPPLY CHAIN MANAGEMENT
CODE: MGMT4801
YEAR GROUP: FOUR
UNIT: FOUR
DUE DATE: DECEMBER 2, 2022
ASSESSMENT TYPE: COURSEWORK – CASE STUDY (UNIT 4)
10%
Transportation is a significant component of the costs incurred by any supply chain and the choice of
transportation often has a large impact on supply chain responsiveness and efficiency. Consequently, there is
always a trade-off between efficiency and responsiveness.
Social distancing measures implemented to combat covid-19 have seen the business of e-commerce and
online shopping proliferating and an escalation in the transportation of small shipments. Companies such as
Dell and Amazon primarily transport small packages or orders out to customers. Amazon, for example,
would have seen an increase in orders from their fresh food store. Similarly, SBT is a global exporter of
Japanese used cars. Many car dealers in the Caribbean are increasingly purchasing cars from this company
due to their ability to save on cost.
Both Amazon and SBT would be providing their services efficiently while meeting the expectations of their
customers. Amazon who may want to reduce facility/location cost may have an increased concentration and
2022/2023- Semester 1
Supply Chain Management
a small number of distribution centres. However, they still need to meet the responsiveness expectations of
customers, especially where perishable foods are concerned. SBT, on the other hand, is located in Japan but
customers are more flexible with responsiveness.
Wal-Mart also aim for cost containment within its supply chain. Its network is designed so that a distribution
centre supports several large retail stores that assist with replenishment and responsiveness.
Therefore, the success of these companies is closely linked to the use of appropriate transportation in its
supply chain.
Required:
In groups of TWO (2) analyze the case and provide a presentation on the following statement:
A. Discuss the significance of the trade-off between efficiency and responsiveness. (4 marks)
B. Identify and discuss the most appropriate transportation that will be used by Amazon and
SBT in terms of their response strategy to customers. (10 Marks)
C. Identify the mode of transportation that Walmart uses and with the aid of a diagram explain
how Walmart reduce transportation costs while replenishing inventories frequently.
(6 Marks)
N.B. Please refer to the Presentation Rubric for detailed mark scheme.
GUIDELINES FOR VISUAL AID
APA FORMAT
Font Size: 20 pt. (minimum)
Your References must be included (Wikipedia is not to be used as a Reference).
You are required to submit 1 hard copy to the Lecturer
2022/2023- Semester 1
Supply Chain Management
Presentation Rubric
Competen
ce
Weighti
ng /100
Criteria Commen
ts
90-100% 70-89% 40-69% 0-39%
Introductio
n
10 Clearly
defined
background
and
relevance of
topic. States
objective
precisely
Defined
background
and general
relevance of
topic. States
objectives
adequately
General
description
of
background
and
relevance of
topic.
Objectives
not stated or
are not clear.
Limited
background
information.
No
objectives
Body of
presentatio
n
20 Clear, valid
arguments
Appropriate
level of
presentation
taking into
account the
audience
Convincing
arguments
Arguments
made clearly.
Level
appropriate
for audience.
Arguments
made though
not always
consistent.
Level of
presentation
fixed and not
always
appropriate
for level of
audience
Confused
argument
Inappropriat
e level of
presentation
Conclusion 10 All major
points fully
summarized
All
weaknesses
admitted
Take home
messages
are clear
Major points
fully
summarized
Most
weaknesses
admitted
Take home
messages are
unclear
Some major
points
summarized
Some
weaknesses
admitted
Take home
messages are
not clear or
absent
Few major
points
summarized
No
weaknesses
admitted
Take home
messages
absent
Speaking
style
10 Presenters
speak
clearly,
maintain eye
contact,
wellrehearsed.
Appropriate
and effective
body
language,
Presenters
speak fairly
clearly
Maintain
some eye
contact Some
rehearsal
obvious
Appropriate
body
language
Presenters
speak
indistinctly
or too fast
Minimal eye
contact Some
rehearsal
possible
Body
language
inappropriate
Presenters
speak poorly
Maintain no
eye contact
No rehearsal
obvious
Absent body
language No
dressing for
the occasion
2022/2023- Semester 1
Supply Chain Management
dressed for
the occasion
Some
dressing for
the occasion
Minimal
dressing for
the occasion
Response
to
questions
20 Answer
respectfully
Answer
knowledgabl
y Involve all
team
members in
responses
Answer
politely
Answer
repeating
presentation
Involve some
team
members in
responses
Answer
aggressively
Answer
without
referring to
presentation
Involve a
few team
members in
responses
Does not
really
answer the
question
One
individual
answers all
questions
ignoring
other team
members in
responses
Audiovisu
als
20 Clear and
understanda
ble Text
readable and
clear Fully
support the
main points
of the
presentation
Well
referenced
Understanda
ble Text
readable
Support the
main points
of the
presentation
Some
references
Barely
Understanda
ble
Text not
fully
readable
Support
some of the
main points
of the
presentation
Few
references
Not
understanda
ble Text
crowded and
difficult to
read Hardly
supports the
main points
of the
presentation
No
references
Overall
Assessmen
t
10 Convincing
presentation
Adequate
Presentation
Weak
presentation
Poor
Presentation
