TOMMY HILFIGER
1. Discuss the applicability of each international marketing orientation (as
outlined in your text) to Hilfiger’s global operations.
2. How might the global recession such as the one in 2008 impact Hilfiger’s global
operations?
3. What are the major competitive advantages that Hilfiger has?
4. As CEO of Hilfiger, discuss the economic considerations, alteration costs and
potential obstacles in international pricing that may impact Hilfiger.
