Introduction
System integration encompasses both physical and virtual system components of an organization. Physical components include computer hardware, inventories, and more. The most common virtual components are data stored in databases, software, and applications. The global system integration market is expected to grow at a compound annual rate of 10.13% over the forecast period to reach a market size of USD $708.747 billion in 2026 from USD $360.705 billion in 2019.
Cyber security is the application of technologies, processes, and controls to protect systems, networks, programs, devices, and data from cyber-attacks. It aims to reduce the risk of cyber-attacks and protect against the unauthorized exploitation of systems, networks, and technologies. The global cyber security market size is growing, as it is anticipated to reach USD $366.10 billion by 2028.
Company Background
GSA LLC designs and deploys industry-specific technology solutions for asset-intensive industries such as the telecoms, utilities, oil and gas, hospitality, and real estate among other market sectors. They help their clients streamline their operations and businesses through their portfolio of solutions, managed services, and consultancy practice. They have a team of 1000 professionals located throughout the region with offices in Cairo, Riyadh, Dubai, Doha, Nairobi, Dar-es-Salaam, Abuja, Kampala, and New Jersey.
Problem Statement
GSA LLC wants to enter the cyber security market in Saudi Arabia. Before entering the market, GSA LLC needs to identify their competition and where they stand relative to their competitors to differentiate their product/service in the market. Additionally, they need to examine the political, legal, culture, economic, and technological environment to position the company into a successful market.
Case Activity
GSA LLC has hired your team as experts in international business to provide them with detailed reports on the competitive environment including the political, social, culture, economical, technological, and infrastructure of the cyber security industry. Additionally, they need your help on the best entry mode into the market.
Write a 2-3 pages APA formatted report for GSA LLC that:
- Conducts a full competitive analysis and examines the political, legal, culture, economic and technological environment for the cyber security market in Saudi Arabia.
- Identifies competitors’ strengths and weaknesses and compares them with GSA’s strengths and weaknesses and identifies gaps in the market
- Determines and provides recommendations for the best strategy to use for market entry.
- Research the market, conduct market segmentation and assess the Target Market.
- Consider the following: size of the market geographical location, market needs
- Identifies competitive advantage for GSA. What sets GSA LLC apart from their competitors?
- Include at least 4 references and cite your references in the body of your report.
Rubric
| Criteria |
Performance Indicators (Observation descriptors indicating extent to which criterion is met.) |
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Exemplary 10・9 |
Proficient 8・7・6 |
Needs Improvement 5・4 |
Unsatisfactory 3・2・1 |
No Submission |
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Depth
30% of overall grade |
Content indicates synthesis of ideas, in depth analysis, and evidence of original thought and support for the topic. | Content indicates original thinking and develops ideas with sufficient and firm evidence. | Content indicates thinking and reasoning applied with original thought on a few ideas. | Content indicates some thinking and reasoning but most ideas are unoriginal or underdeveloped. | 0 points |
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Resources
25% of overall grade |
All evidence supports arguments and is relevant to the topic. The student uses the required number and type of resources identified in the syllabus to support his/her argument. | Most evidence supports arguments and is relevant to the topic. The student uses 75% of the required number and type of resources identified in the syllabus to support his/her argument. | Some evidence supports arguments and is relevant to the topic. The student uses 50% of the required number of sources. | Limited evidence to support arguments, with few sources relevant to the topic. The student uses less than 50% of the required number of sources. | 0 points |
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Organization
15% of overall grade |
Paper has a high degree of attention to logic and reasoning of points. Paper clearly leads the reader to the conclusion and stirs thought regarding the topic.
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Paper is coherent and logically organized with transitions used between ideas and paragraphs to create coherence. Overall unity of ideas is present. | Paper is somewhat structured and logically organized. Some points remain misplaced and stray from the topic. Transitions evident but not used throughout. | Paper is limited in logical organization with major errors. | 0 points |
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Mechanics
15% of overall grade |
Few errors in spelling, punctuation, capitalization, sentence structure, and grammar. | Occasional errors in spelling, punctuation, capitalization, sentence structure and grammar, but meaning is not obscured. | Frequent errors of spelling, punctuation, capitalization, sentence structure and grammar; meaning confused or obscured. | Dominated by errors in spelling, punctuation, capitalization, sentence structure and grammar; meaning at times unidentifiable. | 0 points |
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Formatting
15% of overall grade |
Paper meets all formatting guidelines and assignment requirements, including page-length and APA formatting requirements. Paper is correctly assembled with a professional look. | The paper follows most formatting guidelines, including page-length and APA formatting requirements.Paper is correctly assembled. | Paper generally follows formatting guidelines and assignment requirements, including page-length and APA formatting requirements. Paper has some assembly errors | Paper does not follow formatting guidelines and assignment requirements, including page -length and APA format requirements. Paper has major assembly errors | 0 points |
