MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONS You will write a 4-page paper on the classic Theodore Levitt 1960 paper called Marketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers from marketing myopia when a company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint … Read more
Give an example from one of the choices you made among different alternatives this week. List the alternatives that you weren’t able to do because of your choice. What is your opportunity cost of making this choice? Define opportunity cost using your own words. 2. Generate an original production possibilities example demonstrating trade-offs and opportunity … Read more
Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas: Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. Relate the triple bottom line to an organization’s sustainability. Analyze consumer influence on ethical behavior in marketing. Assess the value of communicating ethical behavior to the public. … Read more
Objectives of the Assignment •Get in the habit of asking, practice your “asking muscles”•Stop being afraid of getting a “no” Rules •You must make an ask for something that is highly likely to be rejected, at least once a day for the next 2 weeks.•An ask counts if you are out of your comfort zone.•Do not … Read more
Overview In this assignment, you are to use the same corporation you selected and focused on for assignments in Weeks 3, 6, and 8. Research the company on its own website, You will give a 15-minute presentation to the board of directors of the corporation. Use the Capstone Template [PPTX] to ensure that your assignment meets the … Read more
Submit your answer to each of the problems and show the calculations you used to arrive at the answer. You must show calculations to receive credit. Salinas Corporation has net income of $15 million per year on net sales of $90 million per year. It currently has no long-term debt but is considering a debt … Read more
As businesspeople, it is very important to acquire an understanding of the SOX Act. Please research SOX and share what were some of the major changes to the financial reporting environment required by this Act. Please also share whether your own workplace has been impacted by this Act. If you use a website to answer … Read more
As business managers, it is essential to keep a company profitable. With inflation, many roles are beginning to payout more than before. So how would you handle hiring a new employee with less experience but higher pay compared to the current team? A couple of things to think about: Current compensation for the current team? … Read more
Case Analysis #1 Introduction/Synopsis This should summarize the key details of the events that occurred in the focus article. Cause Refer to the MDLinx “Top Causes of Medical Malpractice.” Describe which cause/s you feel this article best relates to and why. Challenge and Opportunity What is a challenge that will make it tough to eliminate … Read more
Home>Business & Finance homework help Leadershipcase By Wednesday midnight, post in Week 2 Assignments as a written text submission (not an attachment) and in no more than 300 words, a current or past leadership challenge you face; you will use this challenge to prepare your case analysis paper due in Week 5, and respond to … Read more