Report Structure – Case 2 (product analysis): This report will follow much the same structure as Case 1 More information will be provided on specific aspects of Case 2 closer to block2. Format: 1.15 spacing, small indentation for new paragraphs, 11- or 12-point font. Title: Please make it informative, something such as: Market … Read more
What is an environmental scan and why is it important? How does the environmental scan impact the marketing plan? Next, read the article “Apple Signals Coronavirus’s Threat to Global Business”. How and why does Apple believe the coronavirus outbreak will threaten global business? Consider an environmental threat you have observed or experienced. What happened and … Read more
Item 2 in the final project: Company outlook. THREE PARAGRAPHS Now remember our discussion on the subject: a)One HISTORICAL OR CURRENT highlight, event, watershed moment that frames the company. Then B) Products and Markets and c) finally financial and performance scenarios. NOTE: IT IS EVIDENT THAT WE HAVE VERY LITTLE INFORMATION WITH WHAT YOU HAVE. … Read more
Company outlook. THREE PARAGRAPHS Now remember our discussion on the subject: a)One HISTORICAL OR CURRENT highlight, event, watershed moment that frames the company. Then B) Products and Markets and c) finally financial and performance scenarios. NOTE: IT IS EVIDENT THAT WE HAVE VERY LITTLE INFORMATION WITH WHAT YOU HAVE. SO TRY TO CREATE “ SCENARIOS” … Read more
Company outlook. THREE PARAGRAPHS Now remember our discussion on the subject: a)One HISTORICAL OR CURRENT highlight, event, watershed moment that frames the company. Then B) Products and Markets and c) finally financial and performance scenarios. NOTE: IT IS EVIDENT THAT WE HAVE VERY LITTLE INFORMATION WITH WHAT YOU HAVE. SO TRY TO CREATE “ SCENARIOS” … Read more
A well known tool to develop consumer profiles and segments is the so-called VALS model Go to the link below to know about the model http://www.strategicbusinessinsights.com/vals/about.shtml and go to the link to take the survey, VALS™ | US VALS™ Survey | SBIWhat’s your VALS type? Take the VALS survey and find out! A) What profile (type) … Read more
Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. For this Discussion Board, please complete the following: Determining how to get products … Read more
Please download Boston Beer Company case and carefully read it. Discuss the following questions in 4~5 pages (Times new roman 11pt, 1inch margin, 1.5 spaced) – Should Boston Beer attack the light beer market? If yes, why and how? If no, why and what should they do? – What is the specific contribution of each … Read more
Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you—a highly-regarded marketing consultant—to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions … Read more
Please download Habitat for humanity case and carefully read it. Discuss the following questions in 4~5 pages (Times new roman 11pt, 1inch margin, 1.5 spaced) – What are the strengths of HFHI? – What strategic challenges is HFHI facing? – Do you believe the $1.8 billion valuation? Is it too high or too low? – … Read more