Lenovo: Building A Global Brand. Color Case. Quelch, John A. Case
Downloaded by Tiffany Zhou on 10/12/2022. New York University, Sekou White, Fall 2022, 004 9-507-014 REV: OCTOBER 19, 2006 ________________________________________________________________________________________________________________ Professor John Quelch and Carin-Isabel Knoop, Executive Director, Global Research Group, prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of … Read more