#Your Prospective Customer

Using segmentation variables, describe your prospective customer; e.g. demographic, behavioral, psychometrics, etc. Ensure you are using The Diffusion of Innovations (DOI) theory (Rogers, E. 1983) to help with your analysis. Evaluate why your customers would want your product and/or services versus the competition’s. Who or what other companies are currently providing these products and/or services … Read more