Ch.6 Assignment – Prepare a Consumer Research Questionnaire
Chapter 6, Question 6-10
Instructions: After reading chapter 6, review question 6-10 at the end of the chapter for background. Create a Consumer Research Questionnaire to conduct research for the new upscale restaurant described in question 6-10. You do NOT need to answer the questions posed in the textbook. You will only need to create and submit a Consumer Research Questionnaire based on the information provided in question 6-10. Use the concepts in Ch.6 to guide you in how to create the questionnaire and what to include.
Grading Rubric
Criteria
80-100%
Outstanding / Good
70-79% Proficient
60-69%
Basic
0 – 59% Below Expectations
Critical Thinking
· rich in content
· full of thought, insight, and analysis
· substantial information
· thought, insight, and analysis has taken place
· generally competent
· information is thin and commonplace
· rudimentary and superficial
· no analysis or insight is displayed
Assignment Objectives
clear statement of factors addressing assignment objectives
· factors / statement are alluded to, not really clear or too obvious
· limited, if any factors / statement included
· vague generalities
· no factors / statement are included, off topic
Stylistics
· few grammatical or stylistic errors
· several grammatical or stylistic errors
· obvious grammatical or stylistic errors
· errors interfere with content
· obvious grammatical or stylistic errors
· makes understanding impossible
