Two years ago on March 11th, the World Health Organization declared covid-19 a pandemic. Americans are eager to leave the wretchedness behind them. Polls suggest concern about covid is declining. Mask-wearing has waned. On March 26th, Hawaii will become the final state to drop its indoor mask mandate, and the Centres for Disease Control and Prevention (cdc) now recommends masks only for the 7% of Americans living in high-risk counties. The introduction of vaccines and now booster shots is reviving the economic activities in every country. Which industries will thrive, and which ones are likely to perish under the new norm of doing business in the post-pandemic era?