Step 1
To begin this assignment you must create an account with Stukent: https://home.stukent.com/join/CBF-8BA Please note that each class receives a different link so this link will only work for students in this class.
Access Code
Please see below for your individual Access Code.
7a23-6ec4-1769-11b4
Step 2
Once you have created an account with Stukent you will see your simulation. The simulation will run for 6 weeks with a recommended 1 round per week, for a total of 6 rounds of the simulation. Further instruction for the simulation are located within your account. You can also contact your instructor for assistance.
During this assignment, you will create a keyword-centric advertising campaign as well as an email campaign.
Here are some of the benefits as outlined by Stukent.com:
- Get tens of thousands in simulated ad dollars.
- Create and optimize simulated PPC campaigns.
- Make a mistake? Waste thousands? No sweat. It’s not real money!
- Prepares users for the real world.
- Practice A/B testing and Conversion Rate Optimization.
- Do keyword research and plan bid strategies.
- Get significant keyword and conversion data sets to analyze.
- Launch multiple email campaigns.
- Learn by doing– read, then practice.
- Compete with other users to see how you perform.
Please make sure to follow the steps outlined in your account to complete the simulation.
