Prior to beginning work on this discussion, review Chapter 10: Brand and Product Decisions in Global Marketing, look through Forbes’ list of The World’s Most Valuable BrandsLinks to an external site., and watch The Billionaire Behind the Space Jump
Links to an external site. video. It is also recommended that you review the Red Bull
Links to an external site. website.
There are a number of factors that can help a company build its product brand. Considerations in building a brand will require an understanding of both product concepts and branding concepts. Both Red Bull and Disney are among the many listed brands you will find in The World’s Most Valuable BrandsLinks to an external site. list.
In your initial post, address the following:
- Explain the concept of brand image and brand equity for Red Bull.
- Explain why Red Bull’s global marketing activities are so heavily invested around extreme sports and events that are associated with excitement and movement.
- Identify at least five examples of brand extensions and co-brandings that Disney has implemented besides Disney Parks. Briefly explain each example.
Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. You may refer to University of Arizona Global Campus Writing Center’s APA StyleLinks to an external site. resource for assistance.
