Study the New Belgium Brewing Company by watching a video and visiting the sustainability page to examine their efforts on sustainability and the environment. Through research, you will find no doubt that their pollution reduction initiatives and corporate philanthropy make them a socially responsible company. In this week’s discussion, please answer the following questions:
· What responsibilities do businesses have to their customers, the environment, employees, investors, other stakeholders, etc.? Which is the most important?
· Who is the target consumer for New Belgium?
· Do they care about social responsibility? Can a company that sells alcohol be socially responsible? Why or why not?
· Are their initiatives just marketing tools?
