Executive

Health Promotion Executive Summary

Assignment Overview

In this assignment, you will write an executive summary for the senior staff of the private foundation where you work. The executive summary will provide a high-level analysis of the public health issue and identify the appropriate program planning model for the outreach campaign. You also will research social media and other popular means for promotion and advocacy and justify their selection based on the target population you want to reach.

Assignment Requirements

In the executive summary make sure you address the following:

· Summarize the key points of outreach messaging to a targeted population.

· What are the key points for your audience? Include the following:

· Methods of health promotion for disease avoidance, both chronic and non-chronic.

· Methods of health prevention of chronic disease

· Identify what level of prevention the methods are aiming to achieve—primary, secondary or tertiary.

· Methods of health behavior that circumvents chronic disease.

· Identify a program planning model for education and advocacy to apply to a selected public health campaign.

· Review the various planning models listed in the textbook, under the subheading: Interpersonal-level Theories and Community-based and Theories, for comparison details.

· Recommend specific social media tools or other outreach methods for a social media outreach campaign.

· What social media tools will be used (such as websites, blogs, et cetera)?

· How will you alert/drive populations to your outreach?

· Are there any costs associated with your social media tool? If so, who will absorb these costs?

· Describe the effectiveness of specific social media tools or other outreach methods.

· How will you track the number of users/visitors to your social media outreach site?

· How will you track effectiveness of the social media outreach in regard to behavioral changes within the targeted population?

· Explain the correlation between the selected social media and the targeted population.

· Why is the tool that you chose to use the most effective for this population?

· Write clearly and logically, with correct use of spelling, grammar, punctuation, and mechanics.

Remember this is an executive summary—not an academic paper. Executive summaries are texts that give a brief summary of a report. Executive summaries are commonly associated with business plans, marketing plans, evaluation studies, and other materials that are created to guide decision making and action. As an actionable document, the executive summary is meant to set out the key elements that a decision maker will need in order to make decisions and, as important, to justify those decisions to those to whom the decision maker is responsible.

Submission Requirements

Your assignment should meet the following requirements:

· APA format: Resources and citations are formatted according to current APA style and formatting.

· Number of references: A minimum of two peer-reviewed resources.

· Length of paper: 1–2 typed, double-spaced pages of content.

· Font and font size: Times New Roman, 12 point.

Health Promotion Executive Summary Scoring Guide.

CRITERIA	NON-PERFORMANCE	BASIC	PROFICIENT	DISTINGUISHED
Summarize the key points of outreach messaging to a targeted population. 16%	Does not summarize the key points of outreach messaging to a targeted population.	Identifies but does not summarize the key points of outreach messaging to a targeted population.	Summarizes the key points of outreach messaging to a targeted population.	Summarizes the key points of outreach messaging to a targeted population that demonstrates an comprehensive understanding and succinct delivery.
Identify a program planning model for education and advocacy to apply to a selected public health campaign. 17%	Does not identify a program planning model for education and advocacy to apply to a selected public health campaign.	Identifies at a cursory level a program planning model for education and advocacy to apply to a selected public health campaign.	Identifies a program planning model for education and advocacy to apply to a selected public health campaign.	Identifies a program planning model for education and advocacy to apply to a selected public health campaign; work demonstrates a comprehensive understanding of program planning models.
Recommend specific social media tools or other outreach methods for a social media outreach campaign. 17%	Does not recommend specific social media tools or other outreach methods for a social media outreach campaign.	Identifies but does not recommend social media tools or other outreach methods for a social media outreach campaign.	Recommends specific social media tools or other outreach methods for a social media outreach campaign.	Recommends specific social media tools or other outreach methods for a social media outreach campaign; recommendations are professional, logical, and concise.
Describe the effectiveness of specific social media tools or other outreach methods. 17%	Does not describe the effectiveness of specific social media tools or other outreach methods.	Identifies but does not describe the effectiveness of specific social media tools or other outreach methods.	Describes the effectiveness of specific social media tools or other outreach methods.	Describes the effectiveness of specific social media tools or other outreach methods and provides rationale for the selections.
Explain the correlation between the selected social media and the targeted population. 17%	Does not explain the correlation between the selected social media and the targeted population.	Explains at a cursory level the correlation between the selected social media and the targeted population.	Explains the correlation between the selected social media and the targeted population.	Explains with accuracy and scholarship the correlation between the selected social media and the targeted population.
Write clearly and logically, with correct use of spelling, grammar, punctuation, and mechanics. 16%	Does not write clearly and logically, with correct use of spelling, grammar, punctuation, mechanics, with few errors.	Writes adequately with some errors in spelling, grammar, punctuation, or mechanics.	Writes clearly and logically, with correct use of spelling, grammar, punctuation, and mechanics.	Writing is exceptionally clear and logical, with near flawless use of spelling, grammar, punctuation, and mechanics.

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