Adapted from: Business Essentials, Ninth Canadian Edition, Copyright 2020 Pearson Education Inc.
BUSI 1110 TERM PROJECT – BUSINESS PLAN
100 marks (75 marks as below; 25 marks for citations, language, and grammar)
INSTRUCTIONS:
Use the headings as indicated below (eg. Section 1, Section 2, etc.) in your paper
Use APA citations (both in-text and References page)
Write clearly and concisely
Ensure your answers contain research and/or evidence to support your answers and present the
answers as if you are convincing an investor to invest in your business and explaining the merits
of this business to another business professional (i.e. “I want to open a hamburger stand
because I like hamburgers” is NOT an answer that will receive any marks!!)
You will notice that each section corresponds to a chapter in the textbook and reflects one or
more of the questions at the end of the chapter under “Building a Business: Continuing Exercise”
SECTION 1 – INTRODUCTION (5 marks)
Identify the product or service that your new business will focus on.
Include details with appropriate research to explain why you chose this product or service
SECTION 2 – THE BUSINESS ENVIRONMENT (5 marks)
Describe the importance of research and development when launching your business as well as
the importance of ongoing research to develop new features.
SECTION 3 – ETHICS (10 marks)
Identify at least 3 ethical issues that could potentially arise while operating your business.
Describe in detail how you will address these potential issues?
SECTION 4 – ENTREPRENEURSHIP, SMALL BUSINESS, AND NEW VENTURE CREATION (5 marks)
Explain whether it makes more sense for you to start from scratch, to buy an existing business,
or to buy a franchise. Why?
SECTION 5 – MANAGING THE BUSINESS ENTERPRISE (10 marks)
What are the specific business goals of your new venture?
Create a mission statement for your new business.
SECTION 6 – ORGANIZING THE BUSINESS ENTERPRISE (10 marks)
Draw an organizational chart for your business showing job titles and reporting relationships in
one year’s time.
How do you think your organizational structure will change in 5 years?
SECTION 7 – MANAGING HR AND LABOUR RELATIONS (5 marks)
Adapted from: Business Essentials, Ninth Canadian Edition, Copyright 2020 Pearson Education Inc.
Describe your system for performance appraisal and training. How will you reward good
employees? When you have weak employees how will you change their behavior?
SECTION 8 – MOTIVATING, SATISFYING, AND LEADING EMPLOYEES (5 marks)
Using one of the theories of motivation presented in the text, explain how you will motivate
your employees.
SECTION 9 – OPERATIONS MANAGEMENT (5 marks)
In what ways, if any, will supply chains be of concern for your business? If you don’t see your
business as being involved in supply chains, describe why not and whether you will use supply
chains in the future.
SECTION 10 – UNDERSTANDING ACCOUNTING (5 marks)
Create a list of the types of transactions your accountant will record, including the purchase and
sale of assets as well as revenues and expenses with details relevant to the business you are
proposing.
SECTION 11 – MARKETING (5 marks)
Identify your business’s product/service mix. Explain why you’ve chosen this particular
product/service mix
SECTION 12 – PRICING, PROMOTING, AND DISTRIBUTING PRODUCTS (5 marks)
What is your target market? Support your answer with appropriate research.
How will you attract customers? Support your answer with appropriate research.
Adapted from: Business Essentials, Ninth Canadian Edition, Copyright 2020 Pearson Education Inc.
Length Guidelines
12-15 Pages of content maximum. Double space, 12 point font. This page count should include the
following elements:
▪ Title Page
▪ Table of Contents
▪ Introduction
▪ Body
As defined in the 12 key areas above. Make sure to justify your decisions
and choices with research as necessary.
▪ Conclusions
▪ Reference List
Key Tips to Remember:
▪ Professionalism and attention to detail matters. So for example, use the spell-check and grammar
features on your word processing software, and make sure to spell my name correctly!
▪ Make sure to proofread your paper before submitting (better yet, have someone else proof-read it
for you!).
▪ Be clear and complete but also concise in your response. Good business writing requires getting to
the point, and justifying your position. No need to try and hit a word count total by including
excessive detail. Trust me on this one: No one in the business world will thank you for saying in 10
pages what could have been said in 5, just as effectively.
▪ Have fun with this assignment! Budget your time wisely and start now.
