The Stages of Effective Message Creation for the
Stakeholder Communications AssigNment
The stakeholder I am writing to is: ____________________________.
Step 1:
Type your answers to the questions above.
Who is your audience?
What are their characteristics?
What makes them unique?
How will they react to my message?
Type your answers to the questions above.
Why am I writing this?
What obstacles must I overcome?
How will my message provide a strong argument and sufficient evidence? (You don’t have a lot of details to share right now. So, the key is to ensure you build credibility and address the audience’s needs)
Write your answers to the questions above.
At this point in time (early in the morning), how much information does the audience need to know? (Remember, you don’t know much at this point).
How will you organize your message?
What needs to be communicated in the first paragraph?
What needs to be communicated in the second paragraph?
What do I want my audience to do?
How do I want my audience to feel after reading my message?
Type your answers to the questions above.
What should my writing style be?
Are there any red flags that can create a negative response?
What is my syntactic choice?
What is my communication design/document type?
YOU DO NOT NEED TO WRITE ANYTHING TO ADDRESS THE FRAMEWORK BELOW. THIS IS HERE TO HELP YOU START THINKING ABOUT WHAT YOU WILL EVENTUYALLY WRITE.
Typical Deductive Framework for a Business Argument and Related Paragraph Structure
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