GSMJ#5
Recall “MiniCase 4: Nike’s Core Competency: The Risky Business of Creating Heroes.” Nike uses a concept of creating heroes in its marketing strategy. Think about yourself and your group of friends, do you think this is effective? Why, or why not?
Your journal entry must be at least 200 words in length. No references or citations are necessary.
https://online.vitalsource.com/reader/books/9781264103713/pageid/0
