Health Care Marketing Cases Week 6

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Exercise Content

  1. After reading Chapters 11&12 answer the following:

    1. The Empathy Campaign—On an emotional level, one of the strongest campaigns created by the Cleveland Clinic was their “Empathy Campaign.” As a large, major international center, this campaign, as can be seen in the YouTube site, was viewed over two million times. Its reception externally and among internal employees was extremely positive and continues to receive favorable market response.
    Empathy: The Human Connection to Patient Care

    https://www.youtube.com/watch?v=cDDWvj_q-o8
    Research the topics of Empathy in Healthcare promotion.

Log on to our library and research the LIRN databases such as Proquest and use at least 2 articles on the topic to write a minimum 2 page paper.