Please refer to the “Case Study” below and complete Part 3. (3 pages)
Background:
Fit 4 Life is a fitness chain throughout the United States. They recently decided to open up four new gyms in Florence, Italy, with the objective of growing the organization globally and establishing an international presence.
The premise of Fit 4 Life’s strategy is that clients use gyms as a social event. They promote clubs, small groups and large events throughout the month to encourage clients to come together socially as well as to work out. Each club has a general manager and 3-5 fitness instructors who provide support for the clients and the events.
The organization has decided to use this expansion as a pilot project and if all goes well, they will consider spreading out across Europe and South America. This is a strategic endeavor, so it is important that the organization finds an effective formula to operate successfully in the global arena.
The organization has hired you to provide consultation on how they should proceed.
Part 3 (Due at the end of Week 7)
This assignment allows you to demonstrate mastery of the course outcomes 1 and 4:
- Demonstrate the inter-cultural competencies of an effective citizen
- Analyze and assess global human resource policies, practices, and functions in order to meet an organization’s goals and objectives while maintaining the values and traditions of the local culture
The organization has hired four general managers. The success of these managers is vital to ensure the success of the expansion into the international market. You are asked to propose the content and format of a 3 day training program for the new managers. Typically, this will consist of some pre-departure training, as well as some in country training upon arrival.
Your task is to put together a proposal for the training program. Your proposal should include three sections:
- Importance of Training. Explain why training is such a critical factor in expatriate success. Present an argument for this, using literature and statistics. See: “Learn to support your arguments” in week 7 readings (file attached).
- Importance of Intercultural Competency. Describe intercultural competency and why it is important for these managers. How are you going to assess intercultural competency?
How are you going to include this in the training?
- Proposal for 3 day training. Create an agenda for three days of training. Include topics to be addressed and rationale. See example:
| Day | Topic | Rationale |
| 1 | Introduction to Fit 4 Life | Managers need to know background and history of organization in order to create organizational culture in the new clubs (Shumer, 2019). |
Use at least three course resources for this assignment.
