HW Case Analysis – Unit 3


Case Analysis: 2 of 4 – Case 5 Chapter 5 Starbucks (Parnell p. 139)

CASE STUDY QUESTIONS

See Appendix: Case Analysis; and Case Analysis Boxes throughout the text – see page numbers below for more specific explanations of each point.  (Updated for Parnell 6th Edition)

For the HW cases, answer only the first 15 questions.

 HW Case Study SummariesInstructions: This project requires you to apply the concepts and methods learned so far in the course. This is an individual project.You are to write the research paper in accordance with the Appendix: Case Analysis found in the rear of your text, incorporating APA standards and citing a minimum of five (5) journal sources, and/or business trade resources.For your HW papers, your paper submission should follow these composition and formatting guidelines; and be composed unto a “Word Document.”

  • Title page with your name, course, date, and an appropriate title.
  • You can use single or double space, Times New Roman, and 12pt font.
  • Support your position.
  • When all is done, give a brief conclusion.
  • Upon citing works, add a separate reference page.

These APA additions are NOT a part of the word count that should approximate 800-1000 words.  Do not simply answer the questions; provide support and articulate a path forward.Each individual will submit their paper to the Professor via the Assignment link.