The company is Starbucks
Construct an IFE (Internal Factor Evaluation) Matrix by doing the following:
Step 1: See Chapter 4 of the David text to learn how to complete an IFE Matrix.
Step 2: Open your Strategic-Planning Template. Click on the IFE tab at the bottom of the template
Step 3: Use the pertinent data on your company to complete the IFE Matrix in your Strategic-Planning Template.
Step 5: In 250-500 words, address the following prompts:
- What strategies do you think would allow the firm to capitalize on its major strengths?
- What strategies would allow the firm to improve on its major weaknesses?
