Case 24 – Johnson & Johnson (J&J)
Questions
• Describe J&J’s current strategy.
• Describe J&J’s Organizational Structure.
• Describe J&J’s Competitive Environment.
• Provide a SWOT analysis of J&J listing the two major things that you think belong in each of the 4 quadrants of a SWOT Grid. Be prepared to explain why you selected the two thing you selected for each quadrant.
• What adjustments to the current strategy would you suggest that J&J make?
