Apply at least one aspect of the VBM to the following discussion prompt: At some level, a marketer’s job is to convince customers to buy more of their stuff. But is there a limit to how much marketers should push their products and how much customers should buy? Luke 12:15 contains a warning from Jesus about coveting goods and not being concerned with the accumulation of possessions. “And he said to them, ‘Take heed, and beware of all covetousness; for a man’s life does not consist in the abundance of his possessions.'”
- What does that mean for marketers?
- Do marketers have an obligation to make sure customers really “need” versus “want” a product?
- What, if any, is the marketer’s responsibility here? Or is it up to the individual customer with free will to decide what they purchase?
