For the approved company and topic, Milestone 3 expands further into the elements of the internal and external analysis and factors facing the strategy. In addition, Milestone 3 outlines the various techniques and approach to fix the strategic issue.
What to deliver in Milestone 3:
- Digital Marketing Strategy Framework: Page 281 of the textbook outlines the 4 steps of the framework: Awareness, consideration, conversion, and enthusiasm. Using the textbook guiding points, your job is list 2-3 key factors your digital strategy will be built within this framework. Answering how customers will gain awareness, what is their considerations, how will this strategy drive conversion and overall enthusiasm for the brand.
- REAN framework: Page 292 discusses this framework, Reach, Engage, Activate, Nurture. Conduct this type of analysis and include a chart with speaker notes identifying the key takeaways from this assessment.
- Analysis conclusion: Provide a slide with a final conclusion overview and forward-thinking approach on what lessons were learned from conducting bothtypes of analysis? What takeaways are needed for the digital marketing team to ensure that when building the strategic objectives and marketing tactics in the next milestone need to be considered?
