For the approved company and topic, Milestone 4 expands further into identifying the key resources and roles that will execute the digital marketing strategy. In this milestone, you are to conduct the following in approximately 5-8 slides
- Organizational Chart of the Digital Marketing Department: Build an organizational chart diagram and heiarchy of the key roles that will support this strategy. Depending on the size of your company and size of strategy, will determine the types of roles needed. This can be assumption based, but use the course material and research to best guess the organizational structure for this strategic plan.
- Key Resources: What are the top 2-3 positions that have a major stake in this strategy and why? Provide at least 2-3 bullet points per each role and explain their important responsibilities and functions that majorly contribute to your strategy.
- Marketing Technology: Pick one of the marketing technologies mentioned in the class, that you would propose this company leverage. You can use some of the material from the previous marketing technology assignment, but you must tailor those marketing technology strengths towards YOUR strategy, explaining why your company chosen would benefit greatly from this marketing technology for the others. Also identify 3-4 key marketing tactics you would use in this technology and what type of personnel resource would manage those tactics.
This section should be 5 slides approximately. Each slide should have minimum 4-5 speaker notes at the bottom. References and sources should be properly cited where needed. Any power point template, font type is fine. The slides however need to be executive presentation format. Milestone 4 will be given feedback after it’s deadline and a grade. For the FINAL project submission in the final week of the term, any Milestone 4 feedback from the instructor must be addressed and updated for the final submission.
