Assume you are in charge of marketing a senior women’s professional golf tournament in your town. The organization’s goal is to maximize ticket sales to ensure the event is a financial success.
- Describe your target market.
Hint: Identify one or more target markets likely to be interested in the event, likely to buy, large enough to be worthwhile, and accessible.
- What benefits or attributes would be most attractive to this target?
Hint: Each target may be interested in something different about the event (e.g., the chance to see star players, competition, time to spend with family and friends). Match the key benefit to the target market.
- What would be your marketing message?
Hint: The message should appeal to the target market and highlight the key benefits to that target.
- How would you reach potential ticket buyers?
Hint: Identify communication tools that are likely to reach the target market. Identify multiple tools to deliver a consistent message.
