UNIVERSITY OF CALIFORNIA RIVERSIDE

School of Business

 

 

November 18, 2022

 

Marketing institutions (channels of distribution), Article Review and Recommendation

 

Submitted in partial fulfillment

of the requirements for the degree

of Bachelor of Science in Business Administration

 

Students Nam

ID#:

Group Name

 

 

UNIVERSITY OF CALIFORNIA RIVERSIDE

Summary of the key point(s) of the article

A brief summary of the key point(s) of the article.

 

Relationship to key concepts examined in this course

Discuss and describe how this article related to various key concepts examined in this course and the implications for marketing practitioners.

 

Student’s personal reaction and several detailed recommendations

The student’s personal reaction and several detailed recommendations to the article based upon the marketing perspective gained during the course.  Write this as if you were a marketing consultant or employee and were giving this recommendation to your client or manager.  Please do not give a recommendation to read this article.  Make sure to back-up your recommendations with evidence, remember to cite your references properly.

References