Math115 Project
RadomirPavicevic, Anna Chalkia, Evangelia Nanou
Part A
A1: Target Market
We decided that our Target Market will be students and faculty staff of the American College of Thessaloniki (ACT) in Greece. The number of the ACT community is approximately from 500 to 999 students and above 100 people of professors and faculty staff.
A2: Design the Shirt:
Two-sided black and white.
The front logo: Save the planet / The back logo: Be the change you want to see.
A3: Marketing Plan:
We decided that we want to sell this kind of T-shirt with the specific topic (Climate Change) because it is a strongly important issue and a current social trend. It has a meaningful goal and it is a very recent problem especially in these years we are living in. We are going to sell this T-shirt in the campus of ACT three days a week, during the break 14:00pm – 16:00, for the Spring 1 semester. Moreover, the advertising techniques we are going to follow are posters all over the campus and digital promotion through the Students Government Association. The goal is to collect money and donate them in ecological and environmental charities to help save our planet from the plague of the climate change.
For instance:
- Anna: Monday (2 hours)
- Radomir: Wednesday (2 hours)
- Evangelia: Friday (2 hours)
Furthermore, we will include 1 hour for each of us for distributing the poster one day a week. (Thursday)
A4: Reachable Target Market:
Our reachable target market will be 250 people. So D=250. This number is being generated from the assumption that during the break many people pass in front of the cafeteria and follow SGA on Instagram. Also, we will be distributing the posters and because it is for a good cause, professors, faculty staff and students will be interested.
A5: Unit Cost:
€5.75+2*€0.55
We will order 125 shirts, and it is two sided with one pattern colour.
A6: Fixed Costs:
A7: Polling Plan:
https://docs.google.com/forms/d/e/1FAIpQLSd_5lrLh7b5M-6oGN9Q4Iijq4VS6UhdveRSMbOQR_zSwFNiaw/viewform?usp=sf_link
