The required readings for this DQ are Chapters 3-5 which focus on segmentation, targeting and positioning. Complete the mini-case that begins on page 77, Positioning Fast Food.
Answer the three questions. The assignment will be evaluated based on the proper application of the terms in the preceding chapters as well as the synthesis of independent research on the brands (at least two references are required for this DQ in APA format). References may include peer reviewed journals as well as marketing research.
