These are 3 different assignments. Each assignment should be about a paragraph.
Module 6 Discussion – Promotion Question 1
List and discuss each of the major components of the communications model.
Module 6 Discussion – Advertising Question 2
List and discuss the six [6] steps to developing an ad campaign.
Module 6 Discussion – Advertising Question 3
Recently, the physician marketing task force at State University Medical Center developed a physician referral directory and advertisement. The target was primary care physicians in the region who could refer patients to State University for tertiary care. A cardiologist who was an undergraduate English major chaired the committee and drafted the materials. Three months after distribution of the advertisement and directory, responses were disappointing. Explain how this process could have been improved to increase likely response.
