Personal Brand
Hala Alqasab
991437314
Advanced Creative Learning Portfolio
Feb 12, 2023
Personal Brand
Define your Personal Brand (Research)
A personal brand is an individual’s reputation and image in the public eye. It reflects who they are and what they stand for, and it is a powerful tool for networking, job searching, and reputation management (Borman-Shoap et al., 2019). A personal brand is essential because it can help individuals stand out from the crowd, build trust and credibility, and create a unique and recognizable identity. It can also establish relationships, attract opportunities, and open up new opportunities (Vițelar, 2019). My brand, The Creative, represents my passion for turning ideas into reality. It stands for my zest for life, my ability to discover beauty in everyday experiences, and my knack for creating something inspiring. It expresses my artistic side, an affinity for getting my hands dirty, and joy in sharing my masterpiece with others. It represents my ambition, creativity, and excitement for the world around me. My brand summarized in 3 words is Innovative, Artistic, and Inspiring.
Reflection
My website from CLP1 communicates a lot about myself. It emphasizes my skills and education while also showing some of my personality. Through my website, I demonstrate my ambition and drive to succeed in anything I set my mind to. It also showcases my creativity and willingness to learn new things. My website shows that I am an organized and detail-oriented person, and I am passionate about my work and my academic pursuits. It also shows that I am open-minded, cheerful, and eager to take on new challenges. This Brand still represents me today. I have maintained my ambition, excellence, and positivity, all of my Brand’s core values. What has changed is my level of experience, knowledge, and skills. I have gained more experience in my academic studies and the workplace and have also acquired more knowledge and skills as I continue to learn and grow. My Brand continues to evolve as I develop myself and my skill set, but I have remained true to the core values that define my Brand.
Aligning to Industry Expectations
My Brand of ambition, excellence, and positivity aligns well with the competency expectations of my discipline/industry. According to the Chartered Professional Accountants of Ontario, the core competencies for accounting are communication, problem-solving and decision-making, technical skills, professionalism, teamwork, business acumen, and leadership. My Brand reflects my commitment to excellence in all of these areas.
I have strong communication skills and can effectively express my ideas in written and oral form. I am a problem solver and have a knack for making decisions quickly and efficiently. I have developed various technical skills, from accounting to cooking, and I am always eager to learn more. I strive to be professional in all aspects of my work and am a team player who values collaboration. I am business-minded, and I understand the importance of understanding financial statements and industry trends. Finally, I am a leader who is passionate about helping others reach their goals and succeed. I can bring a unique contribution to the industry by leveraging my Brand and my diverse skill set to make a positive impact. I am confident I can use my knowledge and experience to become a successful accounting professional.
Your Brand and CLP Portfolio
I will use my CLP to reinforce my Brand by highlighting my academic and professional achievements and my skills and experience. I will also use my CLP to showcase my enthusiasm and passion for learning and growing. I plan to update my CLP regularly with new experiences and accomplishments. I will also be sure to include any relevant information that will help demonstrate my Brand’s core values. I will also use my CLP to connect with other professionals in my field and build my network. This will help to establish my Brand further and create more opportunities. Finally, I will use my CLP to link to my website, which will help ensure that my Brand remains consistent across all of my platforms.
References
Borman-Shoap, E., Li, S. T. T., St Clair, N. E., Rosenbluth, G., Pitt, S., & Pitt, M. B. (2019). Knowing your Brand: what academics can learn from marketing 101. Academic Medicine, 94(9), 1293-1298.
Vițelar, A. (2019). Like me: Generation Z and the use of social media for personal branding. Management Dynamics in the Knowledge Economy, 7(2), 257–268.
