Happy Mama Piñata
Event Services
By:
Miami-Dade College
Business Blueprint
Happy Mama Piñata PROFESSIONAL SERVICES
Business Blueprint
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INTRODUCTION
Happy Mama Piñata is a small business that will provide customers with a high-quality piñata
for their event. The goal of the business is to make an item that is completely customizable and
designed to the customer’s vision. Happy Mama Piñata specializes in exaggerated piñatas that
exceed customer satisfaction. The overall mission to put a smile of the face of our customers and
make our product the life of every party!
VALIDATION
Happy Mama piñata compared to competitors is a one of a kind business here in South Florida.
The services provided by Happy Mama piñata are not offered anywhere else. After conducting
market research on the type of service the company will provide, the only true competitors are
found in online markets. Happy Mama piñata’s relatable competitors are Party City, Party Max,
Target, Wal-Mart and other small local business that have relatable merchandise but no
customization over any of the products sold by these companies. Online markets that offer
similar services are Etsy, Amazon and business like the ones previously mention that sell
products online. These businesses, however, fail to offer the ability to customize and design
unique products based on creativity and the general idea of the customer. There is no true
competitor for this business.
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PROTOTYPE & TEST SALES/PRE-SALES
Sales will be conducted mainly via Social Media and direct order. An Etsy account has also been
made to market products already made with the option for special customization. Customers can
visit Happy Mama piñata’s Instagram page and see what has been made but overall be able to
order products based on inspirational photos, ideas, and event theme. The customization of the
piñatas is what really sells the product. As oppose to finding something already made Happy
Mama piñata will offer the customer the ability to create their own unique pinata for their event
unlike anything offered anywhere else or in a store. Sales have been successful via Instagram.
BUSINESS PLAN
Mission Statement:
Happy Mama Piñata’s mission is to put a smile on the face of those who purchase a piñata. To
offer the coolest, most unique and creative prop in your event and unlike anything seen before.
To wow your guests and explode your party with fun!
Vision Statement:
Customization, Quality and Uniqueness
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SWOT:
ENTITY INFORMATION
Happy Mama piñata is a sole proprietorship. The owner runs, manages and handles the whole
business. Taxes paid for the business are included in the owner’s personal tax fillings. Items sold
have a regular tax fee added to their invoices.
ACCOUNTING AND FINANCE SYSTEMS
All expenses and revenue are kept up to date using QuickBooks system. Invoices are created,
and program inputs all payments received and notifies when there are unpaid orders. All
• Specialty and
Customization
• Dominance in Social
Media
• Established markets
might want my
services.
• Similar and cheaper
products can be found in
other markets.
• Established markets will
start offering my services.
• Prices can be high.
• Awareness of the
shop can take time
to build up.
• It takes time to get
the product made.
• Products not found in
stores or online.
• High quality and
decorative materials are
used.
• Every customer gets
their own unique
product. S W
T O
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expenses are recorder as well. PayPal is the main source of banking and money handling. PayPal
debit card is used to pay expenses and purchase materials.
OPERATING PLAN
Happy Mama Piñata operates in an office of a large warehouse in Hialeah. There it’s been
established as an additional entity to a prop company that manufactures larger props for bigger
events. Piñata are made using their equipment and machinery for a small fee. Designs are made
through a special program on a personal computer. Shipments are made through regular postal
mail and most business is local, and customers tend to pick up their order.
Order fulfillment: Happy Mama Piñata orders are made through its social media page, Etsy,
Email or in person by visiting the office. Orders that are to be shipped use regular ground
shipping.
Payment: Happy Mama Piñata accepts payments via the $CASH or Venmo app, Personal
banking transfer systems like ZELLE, and PayPal.
Technology: Laser cutting machine services provided by a larger company. Personal laptop
to design.
Key customers: Partnership with Elf’s Prop shop. Most customers are usually random and
find Happy Mama Piñata through social media or word of mouth.
Key employees and organization: Ran and managed by the owner.
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MARKETING AND SALES PLAN
Happy Mama piñata markets mainly through social media. Affiliation with Elf’s Prop Shop also
serves as a major form of marketing. The company supplies event planners with major props and
when they come to the warehouse they pick up interest in Happy Mama piñata because it’s an
add on to their event. Most of Happy Mama piñata’s customers have been adopted by word of
mouth. As people attend events that purchase a piñata, it adopts more and more customers. The
quality and the beauty of the item advertises itself. Happy Mama piñata also offers incentives to
first time buyers like a 20% off.
Key messages: Customization, theming, creative and uniqueness.
Marketing activities: Appointments to meet with clients to discuss theme and ideas.
o Social Media Instagram page @Happymamapinata
o Email [email protected]
o Etsy Store online @HappyMamabyYusimi
o Small office Shop Location
7860 W 25TH Ct, Hialeah, FL 33016
Sales strategy: 20% first time order and 10% referred customers.
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ABOUT ME
Yusimi
For as long as I can remember I’ve had a passion for arts and crafts. My friends and family constantly
relied on me and asked me for help to put together our family parties. One day a friend brought a piñata to me
she had purchased online. It looked nothing like the product description or like the picture of what she could
expect. She asked me to use my crafting skills to transform the piñata. The transformation was a success and it
was the talk of the party. After that day I had people reaching out to me on my personal Instagram page to ask
me to make piñatas for them. Since then I decided to turn my hobbies into a small business I now call Happy
Mama Piñata. Behind the scenes of my production I am a mom and a teacher. Both require also my creativity
and have become my muse for my projects. I put all my passion into my work. I like to create unique things and
make my customers happy. I love the wow factor and the faces I get when they receive their piñata.
Follow me on IG @HappyMamaPinata
Visit my shop on Etsy HappyMamabyYusimi
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REFERENCES
Pinata Sales. (n.d.). Retrieved from https://www.entrepreneur.com/businessideas/pinata-sales
Party City Mission, Vision & Values. (n.d.). Retrieved from https://www.comparably.com/companies/partycity/mission
Meyers, J. (2016, October 26). How to Open a Home-Based Party Store. Retrieved from
https://smallbusiness.chron.com/open-homebased-party-store-12283.html
Party Supplies. (n.d.). Retrieved from http://www.granpinatapartyrental.biz/
