Delicacy Spot Business Plan
Institution:
Student’s name:
Date:
Executive Summary.
Delicacy Spot is a food company that deals with the production of snacks and their compliments. They offer food and drinks such as ice cream, chocolate bars, beef rolls, potato chips, a burger, pizza, and more specialty snacks and non-alcoholic beverages. The name of the firm gives customers an idea of what they might expect from the company. The mission of the firm was to build a reputation for itself that would become associated with producing and delivering high-quality products and services. The company’s primary objective is to provide clients access to the most mouth-watering food that the area has to offer. One of the goals that Delicacy Spot has set for itself is to provide tasty snacks that are delivered on time and at affordable prices. The project starts in July 2022 with a starts-up cost of $300,000.
Because of this, we decided to carry out an exhaustive market analysis as well as feasibility research so that we could guarantee that we would be able to supply our clients with more than our competitors could. At our location, customers have the option of self-service and may pay using several different methods. We have decided to launch an online shop so that consumers in Miami, Florida, may purchase our snacks and have them delivered to their homes or any other place of their choosing. This is in response to the expansion that the snack bar sector is now undergoing. We are fully aware of the trends that are currently occurring in the business, and we intend to capitalize on these developments.
Delicacy Spot will always demonstrate its devotion to sustainability, both as a company and as people, by making an active contribution to the communities in which we operate and by using sustainable business methods whenever it is viable to do so. One of how we will ensure that we are held to the highest standards of responsibility is by satisfying the specific and comprehensive needs of our clients. During the first five years of the company’s existence, our goal is to establish it as one of the most well-known brands of coffee shops and snack bars in Miami, as well as one of the top 50 snack bars in the United States.
The company is confident that this will become a reality although it may appear to be a pipe dream to some people. This is because we have done our research and conducted feasibility studies, and we know for a fact that Miami is the ideal location to launch our snack bar before expanding to other major cities in the United States.
A member of the immediate family now presides over the day-to-day operations of this business, which is owned and operated by a family. As a consequence of this, the company is searching for individuals who are specialists in snacks and have a minimum of two years of experience working in the restaurant or fast food industry. Even while the business will initially operate out of a single site in Miami, Florida, there are already plans in place to expand to more locations around the state of Florida as well as in other major cities throughout the United States.
Product and Service.
Delicacy spot is in the business of making money, and as such, it will do all in its power to guarantee that it can provide its customers with a diverse selection of tasty snacks. The firm is ready to earn a profit from the industry, and it intends to do all that is within its legal rights in the United States to accomplish its aims and achieve its objectives in the realm of commerce. Cookies, beef rolls, potato chips, pizza, ice cream, chocolate bars, and veggie chips are among the products and services that are available to customers.
Mission and Vision statement.
The Delicacy Spot’s vision is to become the most popular snack bar in Miami and throughout the country.
The mission statement for Delicacy Spot is to offer a unique customer experience by proving high-quality snacks promptly at a pocket-friendly price.
Business structure.
Advisors: To ensure that everything is carried out successfully and following the law, Delicacy Spot will depend on the knowledge of a variety of specialists. A tax official is one of the experts that need to be engaged with. The officer is responsible for ensuring that the firm compiles its financial statements following the requirements outlined in the legislation and that accurate tax calculations are performed to protect the business from any future legal penalties. An additional adviser is a lawyer who will be responsible for interpreting the laws governing the sector as well as key transactions like signing contracts.
Management Hierarchy: Delicacy Spot will have a chief executive officer who will be the most senior person in the company and whose responsibility will be to supervise the operation of the firm. The chief financial officer and the manager of operations report directly to the CEO. The two individuals will work in the main office, where they will report to the chief executive officer (CEO) and supply information from the officials working in the subsidiaries. The leadership of the subsidiary is located below these two roles. This includes supervisors and cashiers, who will report to managers of the subsidiaries under which they work. Employees and casual workers occupy the bottom rung of the organizational structure. This is the position they have. The chart is an illustration of the hierarchy.
Jobs and Responsibilities.
The Delicacy Spot will be run in several distinct locations, each of which will have a business setup and quality control requirements that are comparable to those of the other regions. Each store will have a manager who is accountable for overseeing and controlling the day-to-day operations of the store. A person with at than two years of experience managing a company or other organization will be required to fill the manager position. During the process of preparing the goods and services, the manager will have assistance from a supervisor who will be responsible for ensuring that the quality standards are adhered to.
The individual who fills the role will have worked in a production organization or a manufacturing firm for a minimum of two years before taking it on. The cashier is another employee of management who will be accountable for ensuring that the stores are managed effectively. This individual will be in charge of collecting the necessary funds for the project. A background in accounting is required for the individual who will be working as a cashier. One central location will serve as the command center and point of coordination for all of the retail outlets.
The chief executive officer, who is also the business founder, will be in charge of running the operations at the headquarters. The Chief Executive Officer will have a tight working relationship with an accountant, who will be in charge of overseeing and controlling the financial activities and business operations of the Delicacy Spot stores. For this position, a bachelor’s degree in accounting or auditing, or completion of professional accounting or auditing course, is necessary. In addition to the main management authorities, there is also an operational manager whose job is to coordinate all of the subsidiaries and make certain that they all work under the aims and objectives that have been established. To qualify for the post of operational manager, one must have at least five years of experience working in a management capacity for an organization.
SWOT Analysis.
Strength:
⦁ Innovation plant
⦁ High-quality item
⦁ A specialist is available for practice performing jobs.
⦁ Employ experienced personnel.
⦁ Intended for those in the lower and upper classes.
⦁ Reasonable price
Weakness:
⦁ New to the food industry
⦁ A limited distribution system
⦁ Strong competitors
⦁ There is no market share.
⦁ Insufficient client experience
Opportunities:
⦁ Boost the circulatory system
⦁ Purchasing the latest invention
⦁ Large market in the food industry.
⦁ Increase client interest in high-quality items
Threats:
⦁ political dangers
⦁ A new exit route for contenders
⦁ There are so many contenders
⦁ Keeping customers
⦁ Uncertainty in the economy
According to the Matrix, the greatest strength of the Delicacy Spot is the innovation plant, high-end quality produces, and experienced personnel creating a significant platform for value positioning. Noteworthy, the Company needs to explore opportunities such as large market and health benefits for effective performance. However, the Company needs to turn weaknesses into strengths and threats into opportunities for effective business performance and profitability.
Marketing Plan and Sales Strategy
Target Market.
The residents of Miami, Florida, as well as the people of all of the other major American cities in which Delicacy Spot branches will soon be created, will be able to get excellent service from Delicacy Spot thanks to its advantageous location. The company has conducted extensive market research, and as a consequence, it has a solid understanding of what its consumers expect. Customers that fall within the target demographic have a solid understanding of the products and prices currently available on the market. Research is done by individuals who have an interest in the products of fast food restaurants. Students in secondary schools and universities make up the bulk of this product’s intended customer base. People in their middle years who are employed are included in the secondary market segment. Because of the proximity of a major institution as well as the abundance of government buildings in the area, the company has the potential to attract a large number of clients.
Market Competition
According to the findings of a comprehensive investigation, the level of competition in the snack shop industry has significantly intensified over the course of the last ten years (Long, 2020). If you want to be successful in this industry, you need to be highly inventive, very customer-oriented, and very proactive. As a direct consequence of this, we at Delicacy Spot are fully aware of our rivals and are prepared to go head to head with them.
Market Competition
Based on the evaluation, the organization has developed several methods to defeat the local competitors and obtain a fair market share. Because the firm’s two big competitors are pretty scary to compete with, the Company will aim to carve out a niche in the market. Another method that is used in California is the introduction of new market categories. Niche marketing will be cost-effective, another goal of the Company’s marketing plan, and will aid in creating a large number of devoted consumers (Casey, 2010). Since Hispanics and African Americans comprise such a large percentage of the population, the corporation will focus its marketing efforts on these groups. They are using ethnic radio stations to enhance products to cater to the particular demands of both ethnic groups while creating a niche in each.
African Americans and Latinos are more prone to diabetes, according to the Centers for Disease Control and Prevention (CDC. Because of this, fast food will have less sugar and cholesterol than its rivals and will encourage healthy living by emphasizing the benefits. Furthermore, most people in that target category have average incomes, implying that affordability is a factor in household decisions. As a result, rather than lowering prices and rising losses, the corporation will package lesser quantities and sell them at cheaper rates. Individuals will subsequently be given the option of purchasing the amount of beverage that they can afford. The items supplied in California will thrive if a sub-category market is created by picking two groups from the target audience and creating a niche.
Competitor % of Total Revenues % Total Units Sold The trend of Market Share
McDonald’s 45% 60% Increasing
Taco Bell 50% 55% Increasing
Value Proposition
The Snack Company plans to provide fast food products to a California population aged 18-45, particularly in college and workplaces. Significantly, the Company’s commitment is to provide quality and safe fast food to the target population, solving the problem of having to spare additional time to look for food. Equally, the Snack Company is creating an arena for family, friends, and partners to meet and share. The convenience shop will, without fail, always have a broad variety of tasty food for customers to choose from. Our customers will have a difficult time walking out of our convenience shop without making a purchase. We want Delicacy Spot to be the customer’s one-stop shop for all of their culinary needs. Competitive advantage: We will be successful thanks to our excellent customer service, comprehensive online store, many payment options, and highly secure facilities.
On top of that, their remuneration and benefits will be among the best in the market for snack shops, which means that they will be eager to work with the company and help it reach its goals and objectives, as well as its own. This will also help the company reach its goals and objectives, which will help them reach its own. Benefits and competitive remuneration are going to be provided to the independent sales representatives that the company aims to recruit on an as-needed basis.
Market Analysis.
The viability of Delicacy Spot will be directly proportional to the efficacy and productivity of the marketing strategy that is implemented. A marketing plan is a strategic document that outlines the advertising strategy that a company intends to use to generate leads and communicate with the demographic that it has defined as its audience. A company’s marketing strategy will include how it intends to execute outreach and public relations initiatives over a certain amount of time, as well as how it intends to assess the success of such efforts in the long run. For a company to make a sale, they need to develop a marketing plan. Creating a marketing plan will assist the company in determining the target demographic, as well as the best way to communicate with that demographic and the appropriate pricing point for the product or service. The bottom-up marketing strategy is going to be the one that is used in this company since it is going to be the most suitable marketing strategy based on the target demographic and market. The objective of a marketing strategy known as bottom-up advertising is to build a highly effective advertising campaign from the ground up. The need that modern customers have for a genuine connection to the product or service that they purchase calls for a marketing approach that is built from the ground up. Bottom-up marketing plans should always center on the target market and how to better deliver value for that market. This should be the primary focus of the strategy.
Market Research.
Size of the Market: The food and beverage business, which is the sector in which Delicacy Spot will be operating, is expansive and provides a multitude of chances that may be pursued for increased financial gain. In addition to this, it is very adaptable since it has various trends. These trends make it possible for new companies to enter the market and compete fairly, provided that the new companies emphasize delivering goods and services of high quality.
Trends in the market are also an essential part of the business strategy, as are industry standards applicable to the sector of the food and beverage industry in which the company operates. A lack of precise pricing ranges for services is one of the trends that has been observed. The companies and market participants operating within this sector do not have a set pricing that is related to the individual services or programs that they provide. This is because companies are permitted to set their prices at a level that is either cheaper or higher depending on the infrastructure and services that they provide.
In terms of the dynamics of the market, the seasons have a marginal impact on the fashion business. This is because there is a higher demand when schools are in session, but this demand drops down after schools are let out for the day. On the other hand, Delicacy Spot plans to establish an internet presence, which will enable the company to track down clients even after the kid has left school for the day. In addition, Delicacy Spot caters to a large customer base, which helps to safeguard the company against a variety of challenges.
An examination of the competitive landscape reveals that the company is likely to come up against opposition from other firms and rivals operating in the fast food sector. McDonald’s, which has already built up a strong reputation as a brand throughout the whole world, is one of the most significant competitors. In addition, the company has a substantial share of the market, which calls for techniques that are both successful and more competitive than those used by other businesses. Another significant rival is Starbucks, which operates in many countries and areas of the globe and sells a variety of food items, including snacks.
An examination of the company’s products and services reveals that, in contrast to its rivals in the food and beverage as well as quick service restaurant industries, Delicacy Spot focuses on developing goods and rendering services that are tailored to the prevalent preferences and requirements of the target market. This entails gathering data on the expectations that the target market has about snack and fast food goods and using the data to build more customized services and products. This is done to foster brand loyalty among the target audience (Alamri, 2018).
Market strategy.
The firm will advertise and promote the goods and services it provides via the use of digital media, including internet or online marketing and the use of social media. The most important reason for making use of these platforms is that the majority of the people who make up the target market are the kind of people that like to spend a lot of time on online and internet platforms as well as on their social media platforms. Consequently, using social media platforms like Facebook, Instagram, and Twitter gives a feasible platform that can be used to create contact with the target clients and audience (Bala, 2018). Thus, the use of social media platforms resonates with the target market.
Marketing vehicles
Marketing Vehicle Frequency Cost Per Month
Exhibitions 1 Time a month $700
Social media platforms Daily $800
Website Weekly $600
Online Daily $1000
The brand is built through various marketing vehicles to increase sales and chevalier the brand. Exhibitions at major chain shops, product tasting for a week or so at various locations across the City, and the development of a substantial social following on social media platforms such as Twitter, Facebook, and Instagram are some of the marketing strategies used by beverage firms. The advertising effort for the product will also entail distributing branded items such as pens. The website will also be utilized as a channel with a user-friendly layout. Other online features will include the opportunity to change currencies to match chosen currencies and the ability to switch from Spanish to English and vice versa. Thus, the marketing vehicle will operate within the marketing budget to achieve the fundamental goals and objectives of the Snack Company.
Operations, Technology, Management, and Organization
Delicacy Spot will have a chief executive officer who will be the most senior person in the company and whose responsibility will be to supervise the operation of the firm. The chief financial officer and the manager of operations report directly to the CEO. The two individuals will work in the main office, where they will report to the chief executive officer (CEO) and supply information from the officials working in the subsidiaries. The leadership of the subsidiary is located below these two roles. This includes supervisors and cashiers, who will report to managers of the subsidiaries under which they work. Employees and casual workers occupy the bottom rung of the organizational structure. This is the position they have. The chart is an illustration of the hierarchy.
Furthermore, the Delicacy Business Spot is planning to use technology in marketing, customer services and experience, management, operations, and daily activities. One of the goals that Delicacy Spot prides itself on is to provide tasty snacks that are delivered on time and at prices that are affordable through the use of real-time solutions on, implementing information technology for decision-making. For example, the Delicacy Spot will use data analytics concepts from social media to collect, analyze and interpret consumers’ tastes, preferences, and satisfaction needs. Thus, the Delicacy Spot Company is planning to use technology in management, operation, and organization for sustainable, profitable, and customer-oriented business strategies.
Social Responsibility
The social Responsibility Plan is a comprehensive document providing a platform for designing, executing, and analyzing corporate social responsibility. Significantly, accommodating effective Social Responsibility will offer an effective arena to support business ethics, environmental protection, and social involvement and benefits. Despite customer satisfaction and other critical consideration for employee and stakeholder engagement, the Delicacy Spot Company has a framework for social responsibility. Specifically, the Company prides itself in establishing a social mission, and realistic goals. Additionally, the Delicacy Spot Company considers employee education and in-house corporate social responsibility, direct contribution, and ethical labor practices. Finally, the Delicacy Spot accommodates and resonates with sustainability in the production process and efficient energy use by using renewable sources of energy in the production process.
Financial Plan
Startup Expenditure
⦁ The capital expenditure: 2 machines @ $10,000, 2 vans @ $15,000, 3 computers @ $1400, software, all totaling to $ 56,200.
⦁ The staff budget: CEO $70,000, production workers (20) $15,600, IT support person $26,000, consultant $ 15,000, 2 production line foremen $50,000, maintenance staff $20,000, sales and marketing $40,000, part time $20,000, totaling to $186,600.
⦁ Marketing budget: marketing vehicle $7,800, professional services $16,000, totaling to $23, 800.
⦁ Staffing $ 145,000
⦁ Miscellaneous $18,900
To startup Delicacy Spot, the amount required is $300,000
Profit and Loss Forecast
⦁ Sales $450,000
⦁ Cost of sales ($20,000)
⦁ Gross profit $430,000
⦁ Expenditure ($300,000)
⦁ Net profit $ 130,000
Cash Flow Projections
⦁ Cash inflow from operations $450,000
⦁ Cash outflow from operations ($203,000)
⦁ Cash outflow from financing ($48,000)
⦁ Total cash flow projection is $249,000
Balance Sheet Forecast
Assets: $215,000
Liabilities: $72,000
Owners’ equity: $142,500
Financial projection graph for next year.
Fund Sough and Utilization
In the Delicacy Spot business, the capital investment is sourced from a Gift of $50,000, an Angel investment$10,000, and a family and friends loan of $30,000. The funds’ utilization is for equipment, computers including hardware and software, salaries payment and production process, and rental among other direct and indirect expenses in running the Delicacy Spot Company to meet fundamental business objectives.
Reference
Alamri, A. A., & Syntetos, A. A. (2018). Beyond LIFO and FIFO: Exploring an Allocation-In-Fraction-Out (AIFO) policy in a two-warehouse inventory model. International journal of production economics, 206, 33-45.
Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321-339.
Buchanan, L., Kelly, B., Yeatman, H., & Kariippanon, K. (2018). The effects of digital marketing of unhealthy commodities on young people: a systematic review. Nutrients, 10(2), 148.
Long, T. B. (2020). Sustainable Business Strategies. In Decent Work and Economic Growth (pp.975-985). Cham: Springer International Publishing.
Piranda, D. R., Sinaga, D. Z., & Putri, E. E. (2022). Online Marketing Strategy In Facebook Marketplace As A Digital Marketing Tool. Journal of Humanities, Social Sciences and Business (JHSSB), 1(3), 1-8.
Swaffield, S. R., Corry, R. C., Opdam, P., McWilliam, W., & Primdahl, J. (2019). Connecting business with the agricultural landscape: Business strategies for sustainable rural development. Business Strategy and the Environment, 28(7), 1357-1369.
