Respond to the two classmates’ postings with a minimum of 1-2 paragraphs. There is a penalty of loss of points for less than minimum posts.
Annika Fink
In the case of Rita and the wheelchair saga, I am disappointed in Troy and Clarksdale Medical Supplies for not upholding their advertising words. As a responsible marketing professional, it is of the upmost importance to follow through with your written claims to avoid any legal action. The written claims on the advertisement also put the salesperson, Troy, in a sticky position to have to tell a customer that they basically lied. The advertising should have been more forthcoming with details about their limitations. While Rita felt helpless in the situation, one thing Clarksdale Medical Supplies is not thinking of is word of mouth in a town like this. Rita and her husband should communicate their dissatisfaction with the owner of the company as it states that the owner is a native of the town.
The Federal Trade Commission’s mission is to protect the public from deceptive or unfair business practices (Federal Trade Commission, n.d.a). The Federal Trade Commission enforces truth-in-advertising laws to all venues of advertisement if the advertisement is not truthful, misleading, or backed by scientific evidence, when appropriate (Federal Trade Commission, n.d.b). In my opinion, Rita can file a complaint.
One personal experience that pops into my head are beauty products. There are always claims about a face moisturizer making your skin look younger or wrinkles disappear. These usually have disclaimers and research behind them.
Do not over promise and underdeliver. These are wise words that have echoed in my head for years; I am not even sure where they came from. I think of this every day when committing to anything in my personal or work life.
References
Federal Trade Commission. (n.d.a). Mission. https://www.ftc.gov/about-ftc/mission
Federal Trade Commission. (n.d.b). Truth in advertising. https://www.ftc.gov/news-events/topics/truth-advertising
Roderick Davis
The importance of following words with actions is high as it is vital for trust and loyalty. These two characteristics are vital for a business if they want to become for profitable and have a good reputation. Consumers rely heavily on efficient product delivery. If a company says that they are committed to a certain trait, then their customers will expect a high performance in delivering this trait every time. Additionally, these customers will refer others, the business will grow, and possibly reach a wider audience. Integrity is within an organization’s values. So, if they are not being truthful about the quality of their goods and services, then they lack the ability to affirm their values. Moseley (2017) states “Values attempt to lay out guidelines for the behavior of employees as they go about conducting the organization’s business, whether operational or strategic.”
I encountered words that were not followed with actions two weeks ago when I moved into my new home. I had two teams inside of my house at once. One team was there to pick up furniture that was loaned to me, while the other was there to deliver my personal items. I am usually alone, so I thought I would be able to facilitate this process without any mishaps. Unfortunately, I was wrong. While I was outside with a delivery team member, the others were still inside my house. After the pick up team left, I went to check the spaces and I found the closet door broken off the hinges. This was not my closet door, it belonged to the landlord. So, because one team left, I asked the one that was present, and they said they would fix it. The next day, I called to see when they would come back and I was told that it was not their fault, so they would not be able to fix it. They denied all claims and told me to reach out to my landlord for hardware stores around the area. This made me feel angry and disappointed because I trusted that they would come back as I had no intentions on spending any extra money. So, the following day I called them back and threatened to take legal action. They came and fixed it the next day.
Reference
Moseley, G.B., III. (2017). Managing Health Care Business Strategy (2nd ed.). Jones & Bartlett Learning. https://online.vitalsource.com/books/9781284146202
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