You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market.
i) Determine store location (60% content)
a. Environmental analysis – economic factors, demographic factors, social factors & brand
b. Store location analysis
i. Alternate geographic trading areas
ii. Type of location
iii. Literacy of population
iv. Trading factors
v. Accessibility
vi. Amenities
ii) Retail operations: managing the store (40% content)
a. Finding the right personnel and training the employee(s)
b. Operations functions – employee scheduling, store maintenance, reducing inventory shrinkage
