The company is Starbucks Corporation
Develop a Competitive Profile Matrix for your CLC group’s selected company. Complete the following steps.
Step 1: Refer to Chapter 3 of the David text to learn how to complete an CPM Matrix.
Step 2: Open your Strategic-Planning Template. Click on the CPM tab at the bottom of the template.
Step 3: Refer back to the information provided for the team’s project case that you initially reviewed in at the beginning of the Topic 1 assignment and review the section on competitors. Also view online resources that compare the company with their primary competitor, or, if possible, two closest competitors. You should also use the sources listed in Table 3-7.
Step 4: Prepare a CPM that includes the team’s company and two primary competitors.
Step 5: In 250-350 words, write a brief explanation of the findings and implications of the data identified in the CPM. See the Sample Strategic Plan for Colgate-Palmolive (2019) as an example.
David, F. R., David, F. R., & David, M. E. (2020). Strategic management concepts and cases: A competitive advantage approach (17th ed.). New York, NY: Pearson Education. ISBN-13: 9780135203699
