Overview
This week you will begin drafting your assignment that is due next week. Your assignment for next week will be a revised and expanded version of Developing a Public Relations Plan, Part 1 assignment that you submitted in Week 4. (Attached part 1 that was already completed)
Instructions
For this draft, you will complete the first two parts of the assignment due next week. You will:
- Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form. Include traditional and twenty-first-century integrated marketing communication strategies in your discussion.
- Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives. Explain in detail how these tactics will help you achieve your objectives.
NOTE: Your draft of the two bulleted items above should be 4 – 5 paragraphs. A paragraph is typically 4 – 6 sentences in length.
You will use the following template to create Part 2 of your Public Relations Plan:
