Imagine that the small organic sports drink business that you have been working for is expanding into a few new markets. However, with new markets comes new demographics of customers and you need to set up a customer relationship management program at your company. You have been charged with finding a customer relationship management (CRM) software that is efficient and effective while keeping costs to a minimum.
Part 1: Prepare a summary along with a chart comparing the different features
Zoho
Streak
Pipedrive
Costs
Ease of use
Technology required to operate
Security procedures to keep customers personal information safe
How this CRM would improve customer relations
Ways the CRM allows you to analyze customer data and identify target customers
Part 2: Chose 1 software from above and write a three paragraph essay describing why you chose it, and explain how the CRM will be implemented.
